Coordinator, US Digital Marketing - Beverly Hills, 90210 at Universal Music Group Beverly Hills, CA

Coordinator, US Digital Marketing - Beverly Hills, 90210 job at Universal Music Group. Beverly Hills, CA. Coordinator, US Digital Marketing - Beverly Hills, 90210, United States of America

How We LEAD

Virgin Music Group is currently seeking a Coordinator, Digital Marketing for our Beverly Hills, CA office. The coordinator will support digital marketing initiatives for the VMG roster of priorities in the market. They are responsible for assisting the department in activities surrounding our releases including: analytics, campaign reporting, creative and graphic design, scheduling, etc.

How You’ll CREATE

• Support digital marketing campaigns for a roster of priority artists.
• Assist in implementing the short form video and social media content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
• Support across digital asset creation, graphic design and visual media editing projects.
• Supporting CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing.
• Supporting multiple campaigns in a fast-paced, entrepreneurial environment.
• Maintain professional relationships with artists, label and management partners.
• Liaise with 3rd party vendors in the content creation, creative services and social community management marketplace.
• Troubleshooting administrative and support queries across social media platforms.
• Utilizing reports from a variety of analytics platforms to assess campaign and digital initiative performance.
• Working closely and communicating regularly with Virgin Music Group global marketing teams to collate learnings and insights.
• Author campaign decks, one sheets and documents for presentation to Virgin Music teams, label and artist partners, digital marketing partners and DSPs.

Bring Your VIBE

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• Passion for social media and short form video marketing.
• Must thrive in a team environment but be able to take initiative and work independently.
• Strong analytical skills with ability to create case-studies and campaign reporting decks.
• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relation experience

Qualifications

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
• Passion for social media and short form video marketing
• Must thrive in a team environment but be able to take initiative and work independently
• Strong analytical skills with ability to create case-studies and campaign reporting decks
• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
• Degree in relevant field, and/or equivalent career experience
• Music industry or artist relation experience

Responsibilities

• The coordinator will support digital marketing initiatives for the VMG roster of priorities in the market
• They are responsible for assisting the department in activities surrounding our releases including: analytics, campaign reporting, creative and graphic design, scheduling, etc
• Support digital marketing campaigns for a roster of priority artists
• Assist in implementing the short form video and social media content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more
• Support across digital asset creation, graphic design and visual media editing projects
• Supporting CRM strategy - including but not limited to Pre-Save, SMS and newsletter marketing
• Supporting multiple campaigns in a fast-paced, entrepreneurial environment
• Maintain professional relationships with artists, label and management partners
• Liaise with 3rd party vendors in the content creation, creative services and social community management marketplace
• Troubleshooting administrative and support queries across social media platforms
• Utilizing reports from a variety of analytics platforms to assess campaign and digital initiative performance
• Working closely and communicating regularly with Virgin Music Group global marketing teams to collate learnings and insights
• Author campaign decks, one sheets and documents for presentation to Virgin Music teams, label and artist partners, digital marketing partners and DSPs