Marketing Coordinator, SIM-IA

The Marketing Coordinator for Simulation in Motion - Iowa (SIM-IA) oversees the developing and implementation of marketing strategies aimed at promoting the SIM-IA program. This role involves crafting marketing materials, managing social media platforms, event planning, and coordinating outreach initiatives to increase program visibility, awareness, and engagement with the program.

Simulation in Motion-Iowa (SIM-IA)

This program is focused on providing clinical simulation education for EMS and other healthcare providers across the state. SIM-IA has launched three mobile simulation labs that is staffed with registered nurses, paramedics, and EMTs to provide state-of-the-art education with high volume, high risk, and/or low frequency emergencies to improve patient care, clinical outcomes, and provider experiences.

About the College of Nursing

As a leader in nursing education, research, and practice innovations, the College of Nursing has received national recognition by U.S. News & World Report ranking the BSN program as #4 in the nation and five of its graduate programs in the top 10 in the nation. To learn more about the College of Nursing please visit our website at https://nursing.uiowa.edu/

Key Areas of Responsibilities

Research and Analysis

• Monitor and analyze market trends to adjust strategies as needed.
• Track and report on the effectiveness of marketing campaigns and initiatives.
• Use analytics tools to measure engagement and identify areas for improvement.
• Prepare regular reports for the SIM-IA leadership team on marketing performance.
• Utilize Google Analytics and other evaluation tools to assess efficiency of SIM-IA webpages.
• Identify alternative reliable resources for information and research.

Message Development and Implementation

• Generate ideas, provide recommendations, and contribute to message development and implementation tactics.
• Collaborate with college and university partners to ensure communication deadlines are met.
• Ensure scripts for events are prepared.
• Design, write, and produce marketing materials, including brochures, flyers, newsletters, and digital content.
• Develop key messaging and create engaging content and graphics for social media platforms, website, and email campaigns.
• Revise and maintain effective, high-quality web content to ensure optimal site experiences and usability.
• Collaborate with College of Nursing marketing team to ensure webpages and content are consistent with the college and university's marketing goals, branding and strategies.
• Collaborate with the SIM-IA leadership, staff, partners, and participants to gather stories and testimonials for promotional use.
• Develop a strategy to manage and grow SIM-IA's social media presence on platforms such as Facebook, X, LinkedIn, and Instagram.
• Schedule and publish regular posts to keep followers informed and engaged.
• Collaborate with College of Nursing Marketing team on creation of marketing materials.

Marketing Plan

• In collaboration with SIM-IA Director, develop, coordinate, and implement comprehensive marketing strategy to promote SIM-IA's services and programs. Work with the College Director of Communication, Marketing, and External Relations to ensure the marketing plan aligns with the college's initiatives.
• Strategically plan SIM-IA internal and external events.

Public Relations

• Identify target audiences and tailor marketing efforts to reach them effectively.
• Build and maintain relationships with key stakeholders, including healthcare providers, educational institutions, and community organizations.
• Represent SIM-IA at community events and professional gatherings.
• Attend and manage all preparation for attendance at and follow up of events.
• Attend and serve as SIM-IA representative at all SIM-IA events.
• Foster partnerships to support the growth and sustainability of the program.
• Provide support for outreach events.
• Assist with planning outreach.
• Develop compelling features and impactful stories tailored for stakeholders and target audiences.
• Create, publish, and edit high quality photography, video, and content for website.
• Travel to domestic events as a representative of the SIM-IA program.

Brand Management

• Stay abreast of Iowa branding policies.
• Ensure brand consistency on all materials such as brochures, social media, displays, website, etc.

Operational Support and Management

• Plan and coordinate promotional events, workshops, and conferences to showcase SIM-IA's offerings.
• Maintain and recommend SWAG for SIM-IA program.
• Work with community partners to organize joint events and outreach activities.
• Ensure all events are well publicized to increase attendance by target audiences.
• Manage communication platforms and contact lists for internal and external communication dissemination.
• Collect and maintain stakeholder specific contact lists.
• Assist with editing and formatting slide show presentations to add visual interest and make accessible.
• Communicate regularly and effectively information with SIM-IA team regarding events, marketing plans, retreats, etc.
• Responsible for venue selections, food/supply ordering, participate invites, set-up, clean-up arrangements, hotel/travel reservations, attendee tracking, AV equipment, order and support, etc.
• Archive event information and update master communication calendar.

Financial Management

• Gather financial quotes and coordinate logistics.
• Initiate purchase requests for supplies and equipment.
• Assist with budget development.
• Monitor expenditures and reconcile statements as needed.
• Determine costs and provide input to budget development.
• Monitor and report on designated project/event budget components.
• Maintain records for billing purposes and event files with all pertinent information.
• Initiate purchase requests for supplies and equipment.
• Meet with director to review budget status.

Supervision and Leadership

• Serve as the lead for assignments, provide feedback for all events.

Required Qualifications

• Bachelor's degree in public relations, Communications, Marketing, English, Journalism or a related field or an equivalent combination of education and experience.
• Typically, one or more years of professional experience in marketing, public relations, or similar role.
• Demonstrated experience with event planning.
• Related experience in web strategy and/or web content management
• Ability to produce high-quality work with effective time management under deadline while remaining positive.
• Demonstrated ability with social media platforms and marketing tools.
• Demonstrated ability to perform multiple tasks and manage several projects simultaneously in a timely manner.
• Demonstrated ability to work independently and as a team member to accomplish goals.
• Working knowledge and ability to use tools such as Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and internet search tools.
• Knowledge of graphic design software (e.g. Adobe Creative Suite).
• Strong written and verbal communication skills, and interpersonal skills; demonstrated by the ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through appropriate communication methods and behaviors to provide excellent customer service and maintain working relationships.
• Demonstrated keen attention to detail and accuracy, with strong organizational skills
• Establish priorities, meet deadlines, and solve problems independently and creatively.
• Ability to travel to regional meetings and conferences.
• Ability to move, push, or pull 40 pounds occasionally and frequent 15 pound move/push/pull in related tasks. Use of assistive equipment to move heavy materials.
• Valid Driver's License and the ability to meet and maintain University Fleet Safety Standards.

Desired Qualifications

• Experience in healthcare or educational marketing
• Familiarity with content management systems (CMS) and email marketing platforms.
• Knowledge of the University of Iowa policies, procedures, and regulations.
• Experience with AP style
• Prior experience working in an academic or higher education environment

Application Details

In order to be considered for an interview, applicants must upload the following documents and mark them as a "Relevant File" to the submission:

• Resume
• Cover Letter

Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at [email protected].

Benefits Highlights

Regular salaried position. Pay Level 3A. Located in Iowa City, Iowa.

Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.

For more information about Why Iowa? Click here.

Additional Information

• Classification Title: Marketing Coordinator
• Appointment Type: Professional and Scientific
• Schedule: Full-time
• Work Modality Options: On Campus

Compensation

• Pay Level: 3A

Contact Information

• Organization: College of Nursing
• Contact Name: Joshua Gulick
• Contact Email: [email protected]

Qualifications

• Bachelor's degree in public relations, Communications, Marketing, English, Journalism or a related field or an equivalent combination of education and experience
• Typically, one or more years of professional experience in marketing, public relations, or similar role
• Demonstrated experience with event planning
• Related experience in web strategy and/or web content management
• Ability to produce high-quality work with effective time management under deadline while remaining positive
• Demonstrated ability with social media platforms and marketing tools
• Demonstrated ability to perform multiple tasks and manage several projects simultaneously in a timely manner
• Demonstrated ability to work independently and as a team member to accomplish goals
• Working knowledge and ability to use tools such as Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and internet search tools
• Knowledge of graphic design software (e.g. Adobe Creative Suite)
• Strong written and verbal communication skills, and interpersonal skills; demonstrated by the ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through appropriate communication methods and behaviors to provide excellent customer service and maintain working relationships
• Demonstrated keen attention to detail and accuracy, with strong organizational skills
• Establish priorities, meet deadlines, and solve problems independently and creatively
• Ability to travel to regional meetings and conferences
• Ability to move, push, or pull 40 pounds occasionally and frequent 15 pound move/push/pull in related tasks
• Use of assistive equipment to move heavy materials
• Valid Driver's License and the ability to meet and maintain University Fleet Safety Standards
• Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification

Benefits

• Regular salaried position
• Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans
• Work Modality Options: On Campus
• Pay Level: 3A

Responsibilities

• The Marketing Coordinator for Simulation in Motion - Iowa (SIM-IA) oversees the developing and implementation of marketing strategies aimed at promoting the SIM-IA program
• This role involves crafting marketing materials, managing social media platforms, event planning, and coordinating outreach initiatives to increase program visibility, awareness, and engagement with the program
• Simulation in Motion-Iowa (SIM-IA)
• Monitor and analyze market trends to adjust strategies as needed
• Track and report on the effectiveness of marketing campaigns and initiatives
• Use analytics tools to measure engagement and identify areas for improvement
• Prepare regular reports for the SIM-IA leadership team on marketing performance
• Utilize Google Analytics and other evaluation tools to assess efficiency of SIM-IA webpages
• Identify alternative reliable resources for information and research
• Message Development and Implementation
• Generate ideas, provide recommendations, and contribute to message development and implementation tactics
• Collaborate with college and university partners to ensure communication deadlines are met
• Ensure scripts for events are prepared
• Design, write, and produce marketing materials, including brochures, flyers, newsletters, and digital content
• Develop key messaging and create engaging content and graphics for social media platforms, website, and email campaigns
• Revise and maintain effective, high-quality web content to ensure optimal site experiences and usability
• Collaborate with College of Nursing marketing team to ensure webpages and content are consistent with the college and university's marketing goals, branding and strategies
• Collaborate with the SIM-IA leadership, staff, partners, and participants to gather stories and testimonials for promotional use
• Develop a strategy to manage and grow SIM-IA's social media presence on platforms such as Facebook, X, LinkedIn, and Instagram
• Schedule and publish regular posts to keep followers informed and engaged
• Collaborate with College of Nursing Marketing team on creation of marketing materials
• Marketing Plan
• In collaboration with SIM-IA Director, develop, coordinate, and implement comprehensive marketing strategy to promote SIM-IA's services and programs
• Work with the College Director of Communication, Marketing, and External Relations to ensure the marketing plan aligns with the college's initiatives
• Strategically plan SIM-IA internal and external events
• Identify target audiences and tailor marketing efforts to reach them effectively
• Build and maintain relationships with key stakeholders, including healthcare providers, educational institutions, and community organizations
• Represent SIM-IA at community events and professional gatherings
• Attend and manage all preparation for attendance at and follow up of events
• Attend and serve as SIM-IA representative at all SIM-IA events
• Foster partnerships to support the growth and sustainability of the program
• Provide support for outreach events
• Assist with planning outreach
• Develop compelling features and impactful stories tailored for stakeholders and target audiences
• Create, publish, and edit high quality photography, video, and content for website
• Travel to domestic events as a representative of the SIM-IA program
• Stay abreast of Iowa branding policies
• Ensure brand consistency on all materials such as brochures, social media, displays, website, etc
• Operational Support and Management
• Plan and coordinate promotional events, workshops, and conferences to showcase SIM-IA's offerings
• Maintain and recommend SWAG for SIM-IA program
• Work with community partners to organize joint events and outreach activities
• Ensure all events are well publicized to increase attendance by target audiences
• Manage communication platforms and contact lists for internal and external communication dissemination
• Collect and maintain stakeholder specific contact lists
• Assist with editing and formatting slide show presentations to add visual interest and make accessible
• Communicate regularly and effectively information with SIM-IA team regarding events, marketing plans, retreats, etc
• Responsible for venue selections, food/supply ordering, participate invites, set-up, clean-up arrangements, hotel/travel reservations, attendee tracking, AV equipment, order and support, etc
• Archive event information and update master communication calendar
• Gather financial quotes and coordinate logistics
• Initiate purchase requests for supplies and equipment
• Assist with budget development
• Monitor expenditures and reconcile statements as needed
• Determine costs and provide input to budget development
• Monitor and report on designated project/event budget components
• Maintain records for billing purposes and event files with all pertinent information
• Initiate purchase requests for supplies and equipment
• Meet with director to review budget status
• Supervision and Leadership
• Serve as the lead for assignments, provide feedback for all events