Digital Operations Specialist (Web, SEO, Paid Media)

Company Overview

Servicehawk LLC is a forward-thinking digital marketing agency dedicated to helping businesses thrive in the onlServiceHawk Digital is a fast-growing, U.S.-based marketing agency dedicated to helping HVAC, Plumbing, and Electrical companies soar above their competition. We’re not a churn-and-burn shop — we’re building a legacy company that delivers real ROI, builds long-term client relationships, and develops systems that scale with soul.

We’ve helped 7-figure contractors grow faster, compete against private equity giants, and dominate local markets. Now, we’re looking to bring on a core team member to help us scale our marketing delivery systems.

This Is an In-Person Lead Role — Read Carefully

This is a full-time, in-person position based in Hammond, LA.

If you’re not already local or willing to commute or relocate to work from our Hammond office, this is not the role for you.

We are building a team that collaborates in person, builds together, and holds each other to a high standard. No remote. No exceptions.

The Role

This isn’t your typical marketing role. This is a founding position for someone who is equal parts:

• Tactician (you do the work)
• Strategist (you build the plan)
• Builder (you document the playbook and prep for scale)

You’ll lead and execute across

• Website Development & Launch
• SEO & Local SEO
• Paid Media (PPC: Google/Meta/LSA)

You’ll also be responsible for creating the SOPs and systems that will allow us to eventually hire and delegate each of those departments under your leadership.

Key ResponsibilitiesWebsite Development

• Set up dev environments, staging, and version control
• Build and maintain websites in ModX CMS Using TailwindCSS
• Manage Existing WordPress Websites
• Configure hosting, CDN, SSL, performance, and mobile optimization
• Manage full site launches: DNS, redirects, analytics, QA, and uptime
• Integrate HighLevel, Google Tag Manager, Facebook Pixel, etc.

SEO & Local SEO

• Perform keyword research, on-page optimization, and site audits
• Optimize Google Business Profiles (GBP) for map pack visibility
• Implement schema markup, internal linking, local content strategies
• Track rankings, improve CTR, and create Local SEO SOPs

Paid Media & Tracking

• Build and manage Google Ads, Microsoft Ads, Meta Ads, and Local Service Ads
• Set up conversion tracking via GA4, Tag Manager, and CRM/webhooks
• Monitor and optimize campaigns for CPL, ROI, and booked jobs
• Create simple reporting dashboards clients actually understand

Systems & SOPs

• Document your work via Loom + Notion for future hires
• Build repeatable systems for fulfillment, QA, and optimization
• Collaborate with CEO on hiring roadmap as we grow

Required Skills & Experience

• 3+ years of hands-on digital marketing experience
• Strong web development skills (PHP,MySQL,HTML/CSS/JS)
• Proficient in Google Ads, Meta Ads, and conversion tracking
• Deep knowledge of SEO and Local SEO (on-page + GBP optimization)
• Experience launching sites and setting up full analytics stacks
• Familiar with HighLevel or similar CRM/funnel platforms
• A proactive self-starter — you thrive without micromanagement

Growth Path

You won’t be stuck doing everything forever.

As we grow, you’ll

• Hire and train team members under each marketing vertical
• Become the Director of Web Operations — owning a full department
• Receive leadership opportunities

What You’ll Love

• No bureaucracy — just a clear mission, real ownership, and massive impact
• Work with owners who knows your world and is building a business the right way
• Mission-aligned company: we serve family-run businesses, not faceless corporations
• Strong culture rooted in Family, Integrity, Respect, Satisfaction, and Tenacity
• Matched 401K
• Comprehensive Company Employee Sponsored Healthcare Plan
• Paid Time Off & Paid Holidays

Ready to Apply?

Send us

• A short intro telling us why this role and why now
• Links to 2 websites you’ve launched solo
• 1 Local SEO or Paid Media campaign result you’re proud of
• Your resume or portfolio

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule

• 8 hour shift
• Monday to Friday

Work Location: In person

Qualifications

• Required Skills & Experience
• 3+ years of hands-on digital marketing experience
• Strong web development skills (PHP,MySQL,HTML/CSS/JS)
• Proficient in Google Ads, Meta Ads, and conversion tracking
• Deep knowledge of SEO and Local SEO (on-page + GBP optimization)
• Experience launching sites and setting up full analytics stacks
• Familiar with HighLevel or similar CRM/funnel platforms
• A proactive self-starter — you thrive without micromanagement

Benefits

• Website Development & Launch
• SEO & Local SEO
• Paid Media (PPC: Google/Meta/LSA)
• You won’t be stuck doing everything forever
• Receive leadership opportunities
• No bureaucracy — just a clear mission, real ownership, and massive impact
• Strong culture rooted in Family, Integrity, Respect, Satisfaction, and Tenacity
• Matched 401K
• Comprehensive Company Employee Sponsored Healthcare Plan
• Paid Time Off & Paid Holidays
• 1 Local SEO or Paid Media campaign result you’re proud of
• Pay: $50,000.00 - $70,000.00 per year
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• 8 hour shift
• Monday to Friday

Responsibilities

• Strategist (you build the plan)
• Builder (you document the playbook and prep for scale)
• You’ll lead and execute across:
• You’ll also be responsible for creating the SOPs and systems that will allow us to eventually hire and delegate each of those departments under your leadership
• Set up dev environments, staging, and version control
• Build and maintain websites in ModX CMS Using TailwindCSS
• Manage Existing WordPress Websites
• Configure hosting, CDN, SSL, performance, and mobile optimization
• Manage full site launches: DNS, redirects, analytics, QA, and uptime
• Integrate HighLevel, Google Tag Manager, Facebook Pixel, etc
• SEO & Local SEO
• Perform keyword research, on-page optimization, and site audits
• Optimize Google Business Profiles (GBP) for map pack visibility
• Implement schema markup, internal linking, local content strategies
• Track rankings, improve CTR, and create Local SEO SOPs
• Paid Media & Tracking
• Build and manage Google Ads, Microsoft Ads, Meta Ads, and Local Service Ads
• Set up conversion tracking via GA4, Tag Manager, and CRM/webhooks
• Monitor and optimize campaigns for CPL, ROI, and booked jobs
• Create simple reporting dashboards clients actually understand
• Systems & SOPs
• Document your work via Loom + Notion for future hires
• Build repeatable systems for fulfillment, QA, and optimization
• Collaborate with CEO on hiring roadmap as we grow
• Hire and train team members under each marketing vertical
• Become the Director of Web Operations — owning a full department