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Senior Manager, Marketing Operations
Rockbot
Senior Manager, Marketing Operations
The role involves leading marketing operations to accelerate growth, aligning teams through data-driven insights, and designing scalable systems for clarity and efficiency.
- Key Responsibilities:
- Marketing Technology & Infrastructure: Manage martech stack integrations, ensure clean data flow, and evaluate new technologies for improvement.
- Analytics & Reporting: Build dashboards to provide visibility into pipeline health, campaign ROI, and marketing contribution to revenue.
- Process & Operations: Oversee campaign operations, lead lifecycle processes, and champion marketing and sales alignment.
- Leadership & Strategy: Advise on marketing planning and budget allocation, driven by data insights.
Requirements
- 8+ years of experience in marketing operations or a related field, with at least 3+ years in a leadership role.
- Deep knowledge of Salesforce CRM and HubSpot Marketing Hub.
- Strong expertise in data visualization and BI tools.
- Proven ability to design and optimize processes across marketing and sales functions.
- Excellent communication, project management, and stakeholder alignment skills.
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