Digital Media Buyer

Robert Half Marketing and Creative has a client seeking a hands-on Paid Media Buyer with a proven track record in managing and optimizing digital advertising campaigns. The ideal candidate will have at least 2 years of experience, a deep understanding of paid media channels, and demonstrable success with consumer-packaged goods (CPG) brands is a major plus. Agency experience is also preferred.Key Responsibilities:Plan, execute, and optimize paid media campaigns across multiple platforms (including but not limited to Google Ads, Meta/Facebook, Instagram, and programmatic networks)Manage day-to-day activities for campaign setup, monitoring, and reporting, ensuring delivery against KPIs and budgetConduct ongoing A/B testing and performance analysis to drive continuous campaign improvementCollaborate with creative and analytics teams to develop and iterate ad copy, creative, and landing page strategiesAnalyze campaign performance data and provide actionable insights and recommendations to maximize ROIStay current with digital marketing trends, channel updates, and best practices, especially around CPG/direct-to-consumer sectorsLiaise with internal stakeholders and external partners/vendors to ensure seamless campaign executionPrepare detailed reports and present campaign results to clients or managementQualifications: