Sr. Shopify eCommerce Developer

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

Our Core Values

Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
Positive Attitude - Be a glass half-full kind of person and remember to have fun
Teamwork without Ego - We put the team above ourselves; we only win together
Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role

REP is seeking a Senior Shopify eCommerce Developer to help scale and modernize our multi-brand, multi-market Shopify ecosystem. This role is a hands-on senior contributor who will raise engineering standards, guide architectural decisions, and accelerate delivery through strong DevOps practices, automated testing, and mentorship.

You’ll work across storefront experience, theme and app integrations, and the supporting delivery pipeline- partnering with product, UX, marketing, and IT to ensure reliable, high-performing commerce experiences across international markets.

Essential Functions

Shopify Development for Multi-Brand / Multi-Market

Build and maintain Shopify storefront experiences across multiple brands and international markets (localized content, catalog differences, regional promotions, etc.)
Develop and extend Shopify themes (Liquid) and modern frontend components with a focus on performance, accessibility, and maintainability
Implement reusable patterns and shared components to reduce duplication across brand storefronts while preserving brand differentiation
Support a clean approach to market configuration (currencies, languages, shipping messaging, legal/compliance content, and regional UX differences)

Architecture & Technical Direction

Contribute to eCommerce architecture planning (theme strategy, app strategy, integration patterns, performance strategy, and environment strategy)
Lead technical discovery for larger initiatives and translate business needs into scalable technical designs
Identify and reduce technical debt with a pragmatic roadmap and clear tradeoffs
Define and promote development standards: code structure, branching strategy, review practices, documentation, and release readiness

DevOps, Continuous Deployment, and Reliability

Own or co-own CI/CD for Shopify theme and related web deployments, ensuring safe, repeatable releases
Improve deployment automation across dev/test/prod environments and support clear release workflows for multiple brands
Build guardrails for quality and stability: automated checks, rollback strategies, and production monitoring practices
Support on-call or incident response expectations as appropriate for a revenue-driving storefront

Automated Testing & Quality Engineering

Implement and maintain automated testing for storefront functionality (unit/integration/e2e where applicable)
Advocate for testable code patterns and introduce pragmatic coverage improvements over time
Partner with QA/automation efforts and evaluate/testing tools to improve release confidence and reduce regressions

Mentorship & Team Growth

Mentor developers through code reviews, pairing, technical coaching, and establishing learning plans
Guide the team’s growth in Shopify best practices, frontend excellence, CI/CD, and test automation
Act as a “multiplier” by improving how the team estimates, designs, builds, and ships work

What You Will Bring

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Ability to apply common sense of understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Significant professional experience developing and maintaining Shopify storefronts in production.
Strong proficiency with Shopify theme development (Liquid, JSON templates, Shopify CLI, theme architecture).
Strong JavaScript/TypeScript skills and modern frontend fundamentals (component design, performance optimization).
Familiarity with automated testing approaches and tools (unit and end-to-end testing; experience implementing test strategy).
Proven ability to improve code quality in an existing codebase through standards, refactoring, and mentorship.
Strong collaboration skills with product, UX, marketing, and IT stakeholders in a fast-moving eCommerce environment.
Familiarity with performance measurement and optimization (Core Web Vitals, caching strategies, storefront profiling)
Experience with conversion optimization workflows and analytics instrumentation

Education And/or Experience

Bachelor’s degree from a four-year college or university required; advanced degree preferred.
At least 6+ years' experience as an Ecommerce Developer.
Proven experience leading AI initiatives from concept through deployment and adoption.
Demonstrated success driving change in cross-functional environments.
Experience integrating eCommerce with ERP/OMS and middleware/integration tooling
Experience with CI/CD and continuous deployment practices for web applications (build pipelines, automated checks, release automation).
Experience operating Shopify across multiple brands and/or multiple international markets (localization and multi-market considerations).

Core Competencies

Shopify Theme & Storefront Engineering- Expertise in building and maintaining Shopify storefronts using Liquid, JSON templates, and the Shopify CLI, with a focus on scalability, maintainability, and high-quality customer experiences.

Multi-Brand & Multi-Market eCommerce Architecture- Ability to design and manage eCommerce architectures that support multiple brands and markets, including localization, regional pricing, content strategy, and operational flexibility.

CI/CD & DevOps Practices for Web Delivery- Proficiency in implementing CI/CD pipelines and DevOps practices that enable safe, automated deployments, reduce risk through release controls, and support rapid rollback when needed.

Automated Testing Strategy & Implementation- Capability to define and implement comprehensive automated testing strategies across unit, integration, and end-to-end levels to ensure reliability, prevent regressions, and support continuous delivery.

Performance Optimization & Technical SEO- Skill in optimizing storefront performance and search visibility by improving Core Web Vitals, page speed, accessibility, and technical SEO best practices.

Integration Development & API Fluency- Strong experience designing and building integrations using Shopify APIs and third-party services, including ERP and OMS systems, to ensure reliable data flow and operational consistency.

Technical Leadership & Mentorship- Ability to elevate engineering teams through rigorous code review, effective coaching, and the establishment of high engineering standards and best practices.

Secure & Maintainable Engineering Practices- Commitment to building secure, well-architected systems supported by clean code, clear documentation, and disciplined operational practices that enable long-term sustainability.

What's In It For You

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We Offer An Exceptional Compensation Package Which Includes

Compensation base range: $135,000 - $150,000 annually plus potential bonus

Day One Benefits!

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)

Recharge Yourself!

4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off

Pump-up Perks!

Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization
LIFE-WORK balance

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.