Salesforce & Marketing Cloud Administrator

_Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future._

Position Overview

We are seeking a dynamic Salesforce & Marketing Cloud Administrator to optimize our CRM and marketing automation platforms. This role ensures seamless integration, data integrity, and compliance within a regulated financial services environment. You will collaborate cross-functionally to deliver personalized customer experiences, enhance operational efficiency, and support strategic marketing initiatives.

Key Responsibilities

Salesforce Administration

+ Configure and maintain Salesforce org, including custom objects, fields, workflows, validation rules, and page layouts.

+ Manage user roles, profiles, permissions, and security settings.

+ Develop and maintain reports and dashboards for actionable business insights.

+ Ensure data quality through regular audits and deduplication processes.

+ Implement automation using Flow and other declarative tools.

+ Collaborate with stakeholders to gather requirements and deliver scalable solutions.

+ Oversee Experience Cloud portals, ensuring optimal user experience and security.

Marketing Cloud Administration

+ Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder.

+ Create and optimize email campaigns, journeys, and automations using Journey Builder and Automation Studio.

+ Build and optimize customer journeys, triggered sends, and audience segmentation strategies.

+ Ensure seamless integration between Salesforce CRM and Marketing Cloud.

+ Maintain data hygiene, synchronization, and compliance with financial data privacy regulations (DOL, ERISA, SEC, FINRA, GDPR).

+ Monitor Marketing Cloud performance, including campaign metrics, automations, and subscriber engagement.

+ Provide actionable insights to improve targeting and personalization.

+ Partner with legal and compliance teams to review and approve campaign content and data usage.

+ Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations.

+ Perform quality assurance checks, testing, and rendering validation before sending.

Compliance & Governance

+ Ensure adherence to industry regulations including ERISA, SEC, FINRA, and GDPR.

+ Maintain audit trails for all CRM and marketing activities.

+ Collaborate with compliance teams to implement secure data handling and encryption protocols.

Qualifications

+ Bachelor’s degree in Marketing, Information Systems, or related field.

+ Salesforce Certified Administrator (required); Advanced Admin or Platform App Builder preferred.

+ Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification strongly preferred.

+ 3+ years of experience in Salesforce administration and Marketing Cloud in a regulated industry.

+ Proficiency in SQL, AMPscript, and HTML/CSS for email development.

+ Strong understanding of CRM data models, marketing automation, and customer lifecycle management.

+ Knowledge of email compliance and data governance best practices (CAN-SPAM, GDPR).

+ Excellent problem-solving skills and ability to manage multiple projects simultaneously.

+ Strong communication and collaboration skills to work cross-functionally with marketing, compliance, and IT teams.

Preferred Skills & Certifications

+ Salesforce Marketing Cloud Engagement Administrator.

+ Salesforce Marketing Cloud Email Specialist.

+ Salesforce Certified Data Architect (optional but beneficial).

+ Experience with Journey Builder personalization and Einstein AI features.

+ Project management experience (Agile or similar).

About the Company

Raymond James Financial, Inc.