Digital Marketing Specialist

Job Summary

We are seeking an energetic and detail-oriented Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will develop, implement, and optimize digital marketing strategies across multiple channels to attract, engage, and convert our target audiences. Your expertise in SEO, social media marketing, content creation, and performance analytics will be instrumental in achieving our growth objectives. Join us to craft compelling digital experiences that resonate with audiences worldwide and propel our brand forward!

Responsibilities

Develop and execute comprehensive digital marketing strategies leveraging SEO, SEM (Search Engine Marketing), and performance marketing techniques to increase brand visibility and engagement.
Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
Conduct keyword research using SEO tools to identify opportunities for organic growth and content optimization.
Create engaging content for websites, blogs, email campaigns, and social media platforms that aligns with brand voice and marketing goals.
Utilize content management systems like WordPress to update website content regularly while ensuring SEO best practices are followed.
Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform strategic decisions and improve conversion rates.
Collaborate with design teams to produce visually appealing graphics using Adobe Photoshop, Adobe Creative Suite, or similar tools for digital assets.
Implement marketing automation workflows to nurture leads through email marketing campaigns and personalized messaging strategies.
Optimize website elements such as HTML, CSS, JavaScript, and SQL databases to enhance user experience and site performance.
Monitor industry trends in digital marketing, e-commerce, B2B marketing, and emerging technologies to keep strategies innovative and competitive.

Requirements

Proven experience in digital marketing with a strong understanding of SEO tools, Google Ads (AdWords), Facebook Advertising, SEM, and analytics platforms like Google Analytics.
Proficiency in content creation including copywriting, graphic design with Adobe Photoshop or Creative Suite, and social media management across multiple channels.
Technical skills in HTML, CSS, JavaScript, SQL databases, and familiarity with content management systems such as WordPress or similar platforms.
Knowledge of conversion optimization techniques to improve landing page effectiveness and overall campaign performance.
Experience with marketing automation tools for email marketing campaigns and lead nurturing processes.
Strong analytical skills with the ability to interpret data from various sources to inform strategic decisions.
Excellent communication skills combined with a proactive attitude toward learning new digital marketing trends.
Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Digital Marketing Specialist if you’re passionate about crafting innovative digital strategies that deliver measurable results! We offer a dynamic work environment where your creativity fuels impactful campaigns that make a difference across industries worldwide.

Job Types: Full-time, Part-time, Contract

Pay: $17.00 - $23.50 per hour

Expected hours: 20 per week

Benefits

Flexible schedule
Paid time off

Application Question(s)

How many years have performed digital marketing?

Location

Wichita, KS 67208 (Required)

Shift availability

Day Shift (Required)