Freelance Marketing Specialist

Job Summary

We are seeking a highly motivated Freelance Marketing Specialist to develop and execute innovative marketing strategies across multiple channels. This role offers flexibility and the opportunity to work remotely, contributing to the growth of diverse brands through targeted digital and traditional marketing campaigns. The ideal candidate will possess strong skills in SEO, social media marketing, content creation, and analytics, with experience in B2B marketing, e-commerce, and advertising sales. As a key part of our team, you will leverage your expertise in digital marketing tools and platforms to drive brand awareness, engagement, and sales.

Duties

• Develop comprehensive multichannel marketing strategies that align with client goals and target audiences.
• Manage and optimize digital campaigns across platforms such as Facebook Advertising, Google AdWords, and email marketing tools.
• Create compelling content for websites, blogs, social media, and print advertising using Adobe Creative Suite and copywriting skills.
• Implement SEO best practices to improve organic search rankings and increase website traffic.
• Utilize marketing automation tools and Google Analytics to monitor campaign performance and generate actionable insights.
• Conduct market research to identify trends, competitor activities, and new opportunities for growth.
• Manage advertising sales efforts by identifying potential clients and developing tailored proposals.
• Oversee product management tasks related to marketing campaigns, including budgeting and scheduling.
• Collaborate with clients on branding initiatives, product launches, and promotional events.
• Maintain up-to-date knowledge of digital marketing trends and emerging technologies to continuously enhance campaign effectiveness.

Requirements

• Proven experience in digital marketing with a strong portfolio demonstrating successful campaigns across SEO, social media marketing, content marketing, and performance marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Solid understanding of B2B marketing strategies and e-commerce platforms.
• Excellent research skills combined with strong copywriting abilities for engaging content creation.
• Ability to analyze data effectively to optimize campaigns and report on key performance metrics.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Self-motivated with excellent communication skills; ability to work independently as a freelance professional.
• Experience in print advertising is a plus but not required. This freelance position offers the flexibility to work remotely while engaging in meaningful projects that impact brand growth across various industries. Candidates should be proactive thinkers with a passion for innovative marketing solutions that deliver measurable results.

Job Types: Contract, Temporary, Internship

Pay: From $20.00 per hour

Work Location: In person