Creative and Digital Marketing Manager

Creative & Digital Marketing Manager

Role Overview

We are seeking a Creative & Digital Marketing Manager who is equally proficient in graphic design and digital advertising (specifically Google Ads). This is a hands-on leadership role, not a coordinator or strategist-only position.

This person will manage projects and people while actively producing creative work and managing ad campaigns. Candidates who specialize in only one discipline will not be a fit.

Core Responsibilities

Creative (Graphic Design) – REQUIRED

• Personally create and oversee graphic design work across:
• Social media
• Digital ads
• Web graphics
• Print and brand assets
• Ensure brand consistency, quality, and creative excellence across all client and internal work
• Provide creative direction and feedback to designers
• Step in to execute design work when needed (this is not a “review-only” role)
• Be fluent in Adobe Creative Suite (Illustrator, Photoshop, InDesign required)

Digital Marketing (Google Ads) – REQUIRED

• Build, manage, and optimize Google Ads campaigns
• Search
• Display
• Retargeting
• Handle keyword research, ad copy, budget management, and optimization
• Monitor performance metrics and make data-driven adjustments
• Understand conversion tracking, landing page performance, and attribution
• Communicate performance clearly to leadership and clients

Leadership & Management

• Manage timelines, deliverables, and priorities across creative and marketing projects
• Collaborate closely with leadership on strategy and execution
• Ensure projects stay on scope, on brand, and on schedule
• Mentor team members across creative and digital disciplines
• Be accountable for quality, performance, and results

Required Qualifications (Non-Negotiable)

• Proven experience in both:
• Graphic design (hands-on execution)
• Google Ads management (hands-on execution)
• Strong understanding of branding, layout, typography, and visual hierarchy
• Strong understanding of paid digital marketing fundamentals and performance metrics
• Ability to think creatively and analytically
• Comfortable switching between creative work and performance-driven marketing
• Strong organizational and communication skills

Important: Candidates who are only designers or only digital marketers will not be considered. This role requires demonstrated experience in both.

Nice to Have

• Experience in a creative agency environment
• Social media ad experience (Meta is a plus)
• Basic understanding of SEO and analytics
• Experience managing or mentoring junior team members

Who This Role Is For

• A hybrid creative + marketer who enjoys both design and performance
• A leader who is not afraid to execute
• Someone who wants ownership, responsibility, and impact
• A problem-solver who values quality, clarity, and results