Digital Marketing Manager

About Us

Little’s is a challenger brand on a big mission to get people drinking better coffee. We’re turning up the flavour, cranking up the quality and putting our planet first.

With nearly 100m cups of coffee being drunk every day, we think this nation of coffee drinkers deserves more, which is why we’re bringing fun, flavour and innovation to the coffee shelf, as well as engaging flavour obsessed younger consumers.

Having had our biggest year of growth in the company’s history - thanks to our appearance on Dragons’ Den in Feb ’25 - 2026 is shaping up to be just as exciting and we’re looking for exceptional people to join our mission!

About The Role

With plans for significant D2C growth, we’re looking for an experienced, data-driven and commercially minded Digital Marketing Manager (you could also call the role Growth Marketing Manager) to own both CRM & retention and performance-led marketing initiatives.

You’ll be responsible for building meaningful customer relationships post-acquisition while also driving efficient growth through paid channels. This is a hands-on role for someone who enjoys testing, learning, and using insight to improve performance across the full funnel.

There are two aspects to this role. The first is to nurture and develop our CRM and Retention Marketing function with a view of improving the post-acquisition journey and ultimately drive LTV growth and profitability.

The second is to work closely with our Performance Marketing agency and manage them effectively to deliver business objectives.

In both areas you’ll be working as part of our small, in-house marketing team, ensuring strong synergy between your role and the Brand Marketing function.

Key responsibilities include

CRM and Retention

• Own and develop the CRM strategy across email and lifecycle marketing.
• Build, manage, and optimise customer segmentation to deliver relevant, personalised messaging.
• Create and optimise lifecycle flows including onboarding, retention, reactivation, and win-back.
• Drive subscription optimisation through churn reduction initiatives and customer engagement strategies.
• Design and optimise loyalty and post-purchase journeys to increase repeat purchase and LTV.
• Own landing page optimisation strategy, working with design and development to improve conversion rates and post-click experience.
• Use customer insight, organic content performance and performance data to inform messaging, timing, and channel strategy.

Performance & Growth

• Own the performance marketing strategy across paid social and search, working closely with our paid media agency (Meta, Google).
• Act as the primary day-to-day partner to the agency: setting objectives, briefing campaigns, reviewing performance, and ensuring output aligns with commercial goals.
• Lead creative testing strategy in collaboration with the agency and internal content team, applying a CRO mindset to continuously improve performance.
• Monitor and analyse acquisition performance, identifying trends, opportunities, and areas for optimisation across the funnel.
• Use a strong understanding of CAC, LTV, and payback periods to guide budget allocation, channel mix, and growth priorities.
• Ensure learnings from paid acquisition and organic content feed into CRM, lifecycle, and retention strategies to improve overall customer value.
• Manage day-to-day relationships with our SEO and web agency, overseeing roadmaps, prioritisation, and performance across organic acquisition and website optimisation.

What we’re looking for

• At least 5 years’ experience in CRM, Growth or Ecommerce marketing with a demonstrable track record in scaling D2C brands profitably. Without this you will not be considered.
• Someone who is commercially minded and is comfortable taking ownership of performance metrics.
• An analytical mindset and a data-driven and consumer-obsessed approach.
• An ability to work closely with Brand Marketing and understand how the two functions are stronger together.
• We realise there will be very few candidates with equal experience of both CRM and Growth Marketing, and our preference would be someone who is highly versed in CRM and Retention Marketing.

Although office-based would be preferable, we will consider a hybrid role for the right candidate. Weekly contact time with the office will be essential for success in this role, so please consider this when you apply.

Why Little’s

• 25 days holiday, plus your birthday off!
• Free coffee every week (obvs)
• A brand with a strong purpose and values
• A positive people-first culture
• B-Corp certified and fiercely independent
• Pension scheme with 5% employer contributions

Our Values & Culture

At Little’s, we’re serious about great coffee, and just as serious about doing the right thing - while looking after the people who use our products, the people who make them, and the planet we all share.

Our values guide how we show up every day. They shape the decisions we make, the way we treat each other, and how we keep pushing for better - better quality, better ideas, and better impact. As a B Corp we believe business can (and should) be a force for good.

We’re proud to be an equal opportunity employer and are committed to building a diverse, inclusive workplace where everyone feels supported, valued, and able to do their best work. We won’t pretend we’re perfect, but we care deeply, we listen, and we always put our people first.

Job Type: Full-time

Pay: £40,000.00-£50,000.00 per year

Work Location: Hybrid remote in Cullompton EX15 2FS