Social Media Manager Job at King Features - A unit of Hearst in New York

Join to apply for the Social Media Manager role at King Features - A unit of HearstJoin to apply for the Social Media Manager role at King Features - A unit of HearstGet AI-powered advice on this job and more exclusive features.Job DescriptionKing Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development.With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world-renowned pop culture brands such as Popeye, Flash Gordon, The Phantom, Hägar the Horrible, Moomin, Prince Valiant and Mandrake the Magician. King Features produced the Emmy nominated series The Cuphead Show! with Netflix Animation which debuted in 2022. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey, Mutts and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe.Job DescriptionKing Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development.With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world-renowned pop culture brands such as Popeye, Flash Gordon, The Phantom, Hägar the Horrible, Moomin, Prince Valiant and Mandrake the Magician. King Features produced the Emmy nominated series The Cuphead Show! with Netflix Animation which debuted in 2022. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey, Mutts and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe.Social Media ManagerWe are seeking a dynamic, creative, data-driven, and highly organized Social Media Manager to lead organic content creation and paid social strategy for our iconic character IPs, including Popeye, Olive Oyl, Flash Gordon, The Phantom, among others. The ideal candidate will have a passion for storytelling, a deep understanding of online trends, and experience managing branded social media accounts. This role will be key in growing our online presence and increasing engagement with our global fanbase.Key ResponsibilitiesContent Creation:Strategize and develop engaging, creative content (images, videos, copy) for our character IPs across social media platforms in alignment with each brand's goals and tone.Social Media Management:Manage the day-to-day operations of our social media accounts, from planning and executing social media content calendars to daily platform monitoring.Brand Strategy Execution:Collaborate with the marketing team to develop and execute strategies that grow our social media following and drive engagement, testing new content formats to discover innovative ways to connect with our audiences.Conduct annual social media audits and present tailored strategy recommendations to the Senior Brand Marketing Manager and Senior Vice President of Licensing.Community Engagement:Engage with followers, respond to comments, and prioritize shareable content to cultivate a loyal, dedicated community around our characters.AI Implementation:Spearhead efforts to incorporate approved AI tools in the social process, from content development to performance analysis.Analytics & Reporting:Track, analyze, and report on key performance metrics, providing actionable insights and making data-driven decisions to optimize strategies.Campaigns & Promotions:Conceptualize and execute innovative social media campaigns, boosting strategies, and content tactics to drive awareness, engagement, and growth.Regularly identify strategic bartered social collab opportunities to increase visibility and spark noise on the platforms.Trendspotting:Stay up-to-date with social media trends, platform updates, and emerging technologies to ensure our content remains fresh and relevant.Build deep knowledge of the competitive character brand and licensing industry landscapes to inform content strategies.Cross-Functional Collaboration:Work closely with other teams (e.g., licensing, PR, product development) to align social media partner collaboration efforts with broader business goals.As needed, manage creative agencies, influencer partnerships, and other external contributors.Provide social media expertise to support sales and internal presentations.As needed, spearhead other creative, strategic tasks to support the larger Brand Marketing and Licensing teams.Qualifications3+ years of proven experience in social media marketing and content creation for brands, ideally with character IPs or entertainment properties.Bachelor’s degree in Marketing, Communications, or a related field.Hands-on expertise with social platforms including Facebook, Instagram, LinkedIn, Twitter(X), TikTok, YouTube, and Pinterest.Experience successfully managing creative agencies and contributors.Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro).Basic knowledge of photography or videography to enhance content creation.Interest in AI and an understanding of how it is changing the content creation landscape on social.Familiarity with paid social media, with a proficiency in Facebook Ads ManagerKnowledge of social analytics suites with strong analytical skills and competency in speaking to metrics across multiple reporting systems.Strong understanding of brand marketing and ability to develop content that aligns with brand voice and guidelines.Passion for pop culture, comics, and iconic characters like Popeye, Olive Oyl, Flash Gordon, The Phantom, and others as needed.Exceptional written and verbal communication skills.A proactive self-starter with curiosity about social media trends and platforms.Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines.Creativity and enthusiasm for testing new ideas and formats.Ability to receive constructive criticism and learn from feedbackA team player able to work across multiple teams and brands in a fast-paced digital environment.Bonus Skills: Experience in influencer marketing or collaborations with social media influencers.How to Apply: Send your resume, portfolio, and a brief cover letter outlining your experience and interest in the role.The base salary for this role is $65k-70k. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.This position is based in the NYC office a minimum of 3 days a week. No remote flexibility.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesEntertainmentReferrals increase your chances of interviewing at King Features - A unit of Hearst by 2xSign in to set job alerts for “Social Media Manager” roles.New York, NY $108,000.00-$130,000.00 23 hours agoNew York, NY $83,000.00-$119,000.00 4 days agoManager, Community Manager - L’Oreal AcademiesNew York, NY $122,000.00-$176,000.00 2 weeks agoNew York, NY $72,000.00-$78,000.00 3 weeks agoNew York, NY $158,000.00-$223,000.00 1 week agoAssistant Manager, Amazon E-Commerce MarketingNew York City Metropolitan Area $90,000.00-$100,000.00 2 weeks agoSocial Media & Influencer Marketing Strategist - Personal CareNew York, NY $80,000.00-$90,000.00 1 week agoNew York City Metropolitan Area $100,000.00-$115,000.00 1 day agoAssistant Manager, Digital Marketing - AmericasNew York, NY $90,000.00-$95,000.00 1 week agoNew York, NY $100,000.00-$110,000.00 4 hours agoCustomer Success Manager, Google Marketing PlatformNew York, NY $103,000.00-$148,000.00 2 days agoNew York, NY $79,800.00-$105,800.00 1 week agoBrooklyn, NY $80,000.00-$90,000.00 2 days agoNew York, NY $120,000.00-$155,000.00 3 days agoNew York, NY $125,000.00-$135,000.00 3 days agoManager, Digital Brand Marketing - Gap OutletNew York, NY $114,900.00-$152,200.00 1 month agoSocial Media Content Strategist - BeautyNew York, NY $105,000.00-$115,000.00 1 week agoNew York City Metropolitan Area $65,000.00-$82,000.00 1 week agoAssistant Manager, Events Marketing - AmericasNew York, NY $75,000.00-$90,000.00 2 months agoBrooklyn, NY $50,000.00-$60,000.00 1 month agoNew York, NY $70,000.00-$80,000.00 3 hours agoGrowth Marketing Manager, YouTube Premium, Global YouTube MarketingMarketing Associate, Social Media & Influencer MarketingNew York City Metropolitan Area $100,000.00-$125,000.00 3 days agoNew York, NY $90,000.00-$110,000.00 6 days agoExpression of Interest: Social Media ManagerNew York, NY $100,000.00-$115,000.00 3 days agoWe’re unlocking community knowledge in a new way. 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Qualifications

• The ideal candidate will have a passion for storytelling, a deep understanding of online trends, and experience managing branded social media accounts
• Provide social media expertise to support sales and internal presentations.As needed, spearhead other creative, strategic tasks to support the larger Brand Marketing and Licensing teams.Qualifications3+ years of proven experience in social media marketing and content creation for brands, ideally with character IPs or entertainment properties.Bachelor’s degree in Marketing, Communications, or a related field.Hands-on expertise with social platforms including Facebook, Instagram, LinkedIn, Twitter(X), TikTok, YouTube, and Pinterest
• Experience successfully managing creative agencies and contributors
• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro)
• Basic knowledge of photography or videography to enhance content creation
• Interest in AI and an understanding of how it is changing the content creation landscape on social
• Familiarity with paid social media, with a proficiency in Facebook Ads ManagerKnowledge of social analytics suites with strong analytical skills and competency in speaking to metrics across multiple reporting systems
• Strong understanding of brand marketing and ability to develop content that aligns with brand voice and guidelines
• Passion for pop culture, comics, and iconic characters like Popeye, Olive Oyl, Flash Gordon, The Phantom, and others as needed
• Exceptional written and verbal communication skills
• A proactive self-starter with curiosity about social media trends and platforms
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines
• Creativity and enthusiasm for testing new ideas and formats
• Ability to receive constructive criticism and learn from feedbackA team player able to work across multiple teams and brands in a fast-paced digital environment
• Bonus Skills: Experience in influencer marketing or collaborations with social media influencers
• Assistant Manager, Events Marketing - AmericasNew York, NY $75,000.00-$90,000.00 2 months ago
• Brooklyn, NY $50,000.00-$60,000.00 1 month ago

Benefits

• The base salary for this role is $65k-70k
• The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands
• No remote flexibility

Responsibilities

• This role will be key in growing our online presence and increasing engagement with our global fanbase
• Key ResponsibilitiesContent Creation:Strategize and develop engaging, creative content (images, videos, copy) for our character IPs across social media platforms in alignment with each brand's goals and tone
• Social Media Management:Manage the day-to-day operations of our social media accounts, from planning and executing social media content calendars to daily platform monitoring
• Brand Strategy Execution:Collaborate with the marketing team to develop and execute strategies that grow our social media following and drive engagement, testing new content formats to discover innovative ways to connect with our audiences
• Conduct annual social media audits and present tailored strategy recommendations to the Senior Brand Marketing Manager and Senior Vice President of Licensing
• Community Engagement:Engage with followers, respond to comments, and prioritize shareable content to cultivate a loyal, dedicated community around our characters.AI Implementation:Spearhead efforts to incorporate approved AI tools in the social process, from content development to performance analysis
• Analytics & Reporting:Track, analyze, and report on key performance metrics, providing actionable insights and making data-driven decisions to optimize strategies
• Campaigns & Promotions:Conceptualize and execute innovative social media campaigns, boosting strategies, and content tactics to drive awareness, engagement, and growth
• Regularly identify strategic bartered social collab opportunities to increase visibility and spark noise on the platforms.Trendspotting:Stay up-to-date with social media trends, platform updates, and emerging technologies to ensure our content remains fresh and relevant
• Build deep knowledge of the competitive character brand and licensing industry landscapes to inform content strategies.Cross-Functional Collaboration:Work closely with other teams (e.g., licensing, PR, product development) to align social media partner collaboration efforts with broader business goals.As needed, manage creative agencies, influencer partnerships, and other external contributors