Digital Marketing Analyst

Join Brunswick: Digital Analyst Opportunity

Are you ready for what's next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview

The Digital Analyst is a strategic partner across marketing, product, and data teams, transforming complex datasets into actionable insights, predictive models, and forward-looking recommendations. This role goes beyond reporting to develop statistical models, forecast frameworks, and automated intelligence that directly influence digital product strategy and marketing effectiveness. The ideal candidate is equally comfortable conducting rigorous quantitative analysis and communicating insights clearly to senior stakeholders.

At Brunswick, we have passion for our work and a distinct ability to deliver. Essential functions include:

• Advanced Data Modeling & Forecasting
• Media Analytics and Paid Marketing
• Strategic Marketing & Product Analytics
• Data Engineering & Infrastructure Collaboration
• Dashboarding & Visualization
• Competitive & Market Intelligence
• Cross-Functional Partnership

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. Required qualifications include:

• 3+ years of hands-on experience in digital analytics, marketing science, or data science roles with demonstrated impact.
• Strong knowledge of Web Analytics tools (GA4, Adobe Analytics a plus).
• Ability to work with paid media platforms including DV360, Google Ads and Meta Ads.
• Proficiency in SQL and Python (Pandas, NumPy, Scikit-learn), R or other statistical languages a plus.
• Strong background in statistical modeling, forecasting, and experimental design (e.g., A/B testing, causal inference).
• Experience building predictive models using large datasets from sources like media platforms, customer databases, and product telemetry.
• Deep understanding of data visualization best practices; experience with Microsoft Power BI, Tableau, Looker Studio, or equivalent tools.
• Comfortable working with cloud data platforms (e.g., Azure Synapse).
• Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights.
• Excellent communication skills, with a demonstrated ability to distill complex findings into executive-ready narratives.
• Familiarity with tagging frameworks, GTM, and campaign tracking.
• Exposure to analyzing CRM and lifecycle data.

Working Conditions: Hybrid - 3 Days per week onsite

The anticipated pay range for this position is $74,600-$119,500 USD annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.