Performance Marketing Specialist (Part-time)

Performance Marketing Specialist (Part-Time)

Paid Media + SEO + Google Tools + AI Search

Remote |Contract 1099 or W-2 | Part-Time Only

$35–$40/hour (DOE)

About Crazy Good Marketing (CGM)

Crazy Good Marketing (CGM) is a national, fully remote marketing agency built for execution, speed, and results.

We’re a lean team of experienced marketers who step in, get work done, and deliver measurable impact across multiple client accounts. No fluff. No handholding. Just smart, disciplined execution.

The Role (Part-Time. Multi-Client. Doer.)

We’re looking for a hands-on performance marketer who can confidently manage multiple client accounts and set up, maintain, and optimize Google’s marketing and analytics tools.

This is a part-time, execution-first role. You will be in the platforms—launching campaigns, configuring tracking, fixing issues, and optimizing performance. This is not a coordinator or strategy-only position.

What You’ll Own

Paid Media Execution

• Build, launch, and optimize campaigns across platforms such as:
• Facebook & Instagram
• TikTok
• Google Ads (Search, Display, Retargeting)
• Manage budgets, bids, audiences, creative testing, and optimization

SEO & Search Execution

• Keyword research and intent mapping
• On-page SEO execution (meta titles, descriptions, structure)
• Local SEO and Google Business Profile management
• Content and site optimization recommendations
• Adapt strategy for AI-influenced search behavior (SGE, zero-click, intent-based discovery)

Google Tools Setup & Management (Critical)

• Google Analytics 4 (GA4) setup, configuration, and troubleshooting
• Google Search Console setup, monitoring, and optimization
• Google Tag Manager setup, tagging, events, conversions, and debugging
• Conversion tracking across paid platforms
• Data validation and ongoing tracking accuracy

Performance & Optimization

• Monitor KPIs and make data-driven optimizations
• Run A/B tests, funnels, heatmaps, and CRO experiments
• Use tools like SEMRush, Screaming Frog, and similar platforms
• Clearly demonstrate ROI and performance improvements to clients

Collaboration & Delivery

• Work with content, design, and video teams to ship creative that converts
• Communicate directly with clients when needed
• Manage priorities across multiple clients without things slipping
• Track time accurately and deliver work on schedule

Required Experience & Skills

• 4+ years of hands-on SEO and SEM experience
• Proven experience running and optimizing paid campaigns
• Strong experience setting up and managing Google tools, including:
• Google Analytics 4
• Google Search Console
• Google Tag Manager
• Solid understanding of performance marketing and conversion optimization
• Working knowledge of WordPress environments
• Experience managing multiple clients simultaneously
• Strong analytical, troubleshooting, and problem-solving skills
• Highly responsive, organized, and accountable
• Comfortable working independently with minimal oversight
• This is not a typical 8am-5pm role but expected to respond to clients and address needs during standard business hours

Nice to Have (Not Required)

• TikTok Ads experience
• LinkedIn Ads or Sales Navigator experience
• CRO or landing page optimization experience
• Familiarity with AI search optimization tools or workflows

What This Role Is Not

• Not full-time
• Not leadership
• Not strategy-only
• Not a training role

This is for someone who executes consistently, sets up tracking correctly, and keeps performance moving across multiple accounts.

Location & Eligibility

• Strong preference for Colorado-based candidates
• Open to candidates in U.S. time zones (PT–ET)
• Must be authorized to work in the United States
• No offshore candidates or agencies

Why CGM?

• Clear scope and expectations
• Variety of client work
• Flexible part-time structure
• Performance-driven culture
• Work that ships and shows results

If you’re a part-time performance marketer who can run ads, manage SEO, and properly set up Google’s tracking stack without how-to guidance, we want to talk!