Sr. Director of Digital Marketing

Hornblower Group is a global leader in experiences and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water-based experiences (dining and sightseeing cruises), land-based experiences (walking and food tours) and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers land- and water-based experiences as well as ferry and transportation services. Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a marine services company specializing in the operation, maintenance and repair of government and privately owned vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.

Position Summary

Based out of Hornblower’s corporate office in Orlando, Florida, and reporting to the Senior Vice President of Marketing, this role will be responsible for leading and overseeing all aspects of our demand gen marketing operations and the delivery of highly incremental revenue across all integrated media campaigns.

Duties and Responsibilities

Digital Marketing Strategy

• Develop and execute a comprehensive digital marketing strategy that aligns with company goals and enhances brand visibility across digital channels
• Manage relationships with media agencies and partners, including media buying agency, Google, Meta, etc.
• Stay ahead of industry trends and emerging technologies to continually refine and innovate digital marketing approaches
• Collaborate with internal stakeholders, including sales, eCommerce teams, product marketing, and senior leadership, to ensure alignment of digital objectives with overall business strategy
• Supervise the management of tagging and tracking systems to enhance performance measurement.

Customer Acquisition and Retention

• Identify and implement efficient digital acquisition techniques and channels to exceed targets for new customer trials, average revenue per user and retention rates
• Utilize a data-driven approach to optimize customer acquisition cost and improve overall customer lifetime value

Demand Gen Marketing Strategy and Digital Innovation

• Work closely with external agencies to optimize omni-channel campaigns and explore innovative marketing techniques that resonate with target audiences, inclusive of paid, earned and partners (affiliate & OTA)
• Manage real time commercial performance trends to optimize media channels & effectiveness for both short term conversion goals and capturing the lifecycle of longer-term sales leads.
• Leverage new tools/AI to enhance customer acquisition & engagement, deliver incremental ROI/ full funnel media attribution and personalize communications throughout the booking journey
• Awareness of relevant data privacy regulations to ensure compliance in digital marketing practices
• Evaluates media resources, trends, technology and tools, challenging current processes with new thinking and opportunities, and constant focus on improving the impact and efficiency of media dollars.
• Assures the retainment of appropriate agencies, media people, tools, experience, knowledge, etc., for our business.

Team Management and Development

• Lead, mentor, and motivate a team of digital marketing professionals, fostering a culture of innovation and high performance

Requirements & Qualifications

• 10+ years of progressive experience in digital marketing roles (preferably within the travel, tourism, live entertainment or related industries), with at least 3 years in a leadership role
• Demonstrated success in developing and executing integrated digital marketing strategies across various paid channels and audiences
• Proven results in driving highly effective and efficient media plans targeting key segments and hyper-targeted destinations
• Strong understanding of performance marketing channels, including search marketing, social media, LLM’s & content marketing, and display advertising
• Deep knowledge of audience targeting, platforms, pricing strategy and campaign optimizations.
• Awareness of relevant data privacy regulations to ensure compliance in digital marketing practices
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field preferred; MBA preferred

The RESPECT Service System embodies our mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.