Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

Our team is seeking a Senior Digital Marketing Strategist to help build data-driven, multichannel campaigns that drive awareness, engagement, and demand. This role acts as a lead strategist, collaborating with business unit marketing managers to design programs that balance brand-level visibility with account-based marketing (ABM) precision.

The strategist will leverage our digital toolkit, including paid media, SEO, webinars, HubSpot automation, and ABM platforms, to deliver measurable impact. The ideal candidate brings a strategic mindset, analytical rigor, and a genuine curiosity for how AI is reshaping marketing.

• Campaign Strategy and Planning:
• Partner with business unit marketing managers to design integrated digital programs aligned with business objectives.
• Use tactics such as paid media, SEO, email automation, and webinars to drive both broad and targeted marketing initiatives.
• Balance brand awareness and ABM approaches to engage priority audiences and accounts.
• Account-Based Marketing:
• Build ABM-informed strategies using tools like Demandbase, 6sense, Vector, and Influ2.
• Apply intent data and predictive insights to personalize digital engagement for high-value accounts.
• Align campaign planning and reporting with Salesforce, ensuring marketing activity supports pipeline goals.
• HubSpot and Nurture Strategy:
• Use HubSpot as a central platform for campaign deployment, measurement, and automation.
• Design and optimize automated nurture programs, segmentation strategies, and lifecycle workflows.
• Leverage HubSpot data to inform targeting, scoring, and audience insights.
• Innovation and AI Integration:
• Explore and apply AI tools and methodologies to improve marketing performance, personalization, and efficiency.
• Prepare our digital presence for AI-powered search and discovery (AIO/GEO).
• Stay on the cutting edge of emerging digital channels, tools, and strategies, and champion innovation within the team.
• Measurement and Continuous Improvement:
• Analyze performance across channels using data from HubSpot, Salesforce, GA4, and other sources.
• Provide actionable insights and recommendations to optimize campaigns and improve ROI.
• Share learnings across teams to standardize best practices and accelerate impact.