eCommerce Manager, Online Merchandising

Ecommerce Manager Location: Bozeman, MT, USA

Employment Type: Full-Time, In-Person

Ecommerce

We’re looking for an Ecommerce Manager to join our team and play a pivotal role in shaping the online sales, digital strategy, and growth of the business. This position is responsible for establishing the Ecommerce Department at EVERGOODS. This individual will own the site experience end to end, from digital strategy and customer journey planning to building product pages, launching custom landing pages, and optimizing and improving conversion rate. This role partners closely with Marketing, Creative, and Operations to ensure the site is fast, intuitive, conversion focused, and aligned with brand standards.

This position is ideal for someone who thrives in ambiguity, enjoys building systems from scratch, and is comfortable doing whatever the team needs to succeed.

Ecommerce Strategy & Ownership

Establish and lead the Ecommerce Department, including processes, tools, and performance standards

Own the ecommerce roadmap in partnership with the COO and Head of Growth

Plan and manage the site calendar including launches, updates, campaigns, and experiments

Report on site performance, user behavior, and key ecommerce KPIs

Site Management & Page Creation

Own and manage all areas of the site including PDPs, collection pages, homepage, navigation, sitelinks, blog posts, and customer experience landing pages.

Build and maintain all web pages and templates

Create landing pages for customer acquisition and seasonal campaigns

Ensure site quality, accuracy, and consistency across all pages

Conversion Rate Optimization & Performance

Manage A/B testing programs from ideation through execution and analysis

Own heat map tools and user behavior analysis

Optimize load speeds and site performance

Improve Quality Score for paid media through landing page relevance and performance

Merchandising

Own digital merchandising strategy across PDPs, collection pages, and featured site placements based on sales trends, inventory priorities, and customer behavior

Develop and manage collection logic that supports launches, evergreen products, and seasonal priorities

Test merchandising strategies to improve discoverability, conversion rate, and revenue per session

Use data and site analytics to continuously refine product presentation and assortment strategy

Graphic Design & UX

Create, design and manage visual content for the ecommerce site including PDP layouts, collection pages, homepage modules, landing pages, and promotional assets

Apply strong UX/UI principles to improve navigation, product discovery, and checkout flow

Use tools such as Figma to design, iterate, and document ecommerce experiences and page layouts

Build and maintain reusable design components and patterns to support consistency and scalability

Collaborate with Marketing and Creative to ensure visual alignment across campaigns and channels

SEO & Content Management

Own SEO strategy in partnership with Marketing

Manage blog content, structure, and publishing

Improve keyword rankings through on page optimization and content strategy

Ensure technical SEO best practices are implemented across the site

International & Platform Growth

Lead international site launches and ongoing management

Evaluate, implement, and manage new site apps including post purchase, shipping, and customer facing tools

Ensure scalability and performance as traffic and complexity grow

Partner with the Product team to gather necessary information to optimize product pages and develop on-site content strategy

Kickoff and co-manage the analysis and optimization of the customer journey with the Head of Growth and COO

Collaborate with the paid media team to develop landing pages for paid and organic content

Collaborate with the creative team to plan out necessary media and assets for the site

Translate business goals from COO into site execution with measurable results

Special Projects

~ As the business grows and changes, the role may be assigned special projects as needed.

Bachelor’s degree

~3+ years of experience managing and growing a direct to consumer ecommerce site

~Strong understanding of ecommerce platforms, CRO, SEO, and site performance optimization

~ Experience building and managing product pages and landing pages

~ Fluent in data privacy laws (GDPR, CCPA)

~ Analytical mindset with comfort reporting on performance and user behavior

~ Limited but functional graphic design skills to manage site experience and layout

~ Experience with Figma, Canva, and Adobe Creative Cloud tools

~ Google Workspace tools (Drive, Calendar, Sheets, Docs, etc)

~ Passionate about the EVERGOODS mission and eager to contribute to building a durable, high-performance brand.

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.

All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.