Global Marketing Director - Water Solutions

Job Summary

DuPont Water Solutions (DWS), a $1.5B global business, focused on solving global challenges in water purification, conservation, and reuse as well as purification solutions throughout the life sciences industries. DWS serves its thousands of customers in diverse markets through three major market segments, Industrial Water & Energy, Drinking Water & Desalination, and Life Science & Specialties. DWS provides the broadest, proven, end-to-end portfolio of water-treatment and separation technologies for the production and purification of the most commercially important products around the globe. DWS is expanding our participation aligned to the megatrends such as health & wellness, sustainability and digital and we remain uniquely positioned to solve the challenges created by global population growth and increasing water stress.

The Global Marketing Director for DuPont Water Solutions will provide leadership to all aspects of marketing. The Marketing Leader is accountable for the development of the market-back segment strategies, for delivery of new and renew innovation revenue growth, and champions marketing competency broadly. This also includes managing a large team which includes management of global market segment leaders and the regional execution marketing leaders. The successful candidate should have strong marketing and commercial experience, experience developing winning strategies, and a demonstrated track record of delivering against growth goals.

Reporting into the VP and General Manager for DuPont Water Solutions, this Global Marketing Director role will be a key position focusing on top KPIs such as:

Drive clear concise, differentially managed, market back segment strategies which will deliver on mutual value creation and service expectations for the customers. The segment plans will include robust regional implementation plans to deliver on quarterly and annual growth targets as well as advance the Water brand in the industry. Success requires coordination and seamless execution of segment plans and innovation launches with global Commerical leaders.

Continuous focus on portfolio optimization to ensure good, better, best offerings and concise value propositions to achieve premiums, retain market leadership or capture share as needed.

Deliver strong Innovation-based growth through launches for product, process and business models that will solve customer pain points through differentiated offerings. The new and renew innovation targets will each deliver above market revenue growth requiring deep industry and customer insights to help identify and deliver on these targeted launches. Innovation will be governed by operational processes, tracking tools and agile methodology.

Advance the Water marketing competency and customer centricity through continuous learning and improvement plans. The Water marketing team will work closely with cross functional teams to identify and deliver forward-looking growth plans creating mutual value for customers and DWS. The segment focus on the marketing 4Ps along with our cultural principles of Purpose, Passion, Perseverance and People will propel the organization to new heights.

Primary Duties & Responsibilities

Drive market segment differential management to deliver financial goals

Make certain that each market segment team has a clear mission that fits with the overall Water enterprise strategy.

Execute needed marketing functional support/leadership to allow delivery of yearly and quarterly financial targets

Segment product portfolio and go-to-market strategies

Pricing strategies

New product launches

Promotion messaging aligned to strategic segment plans

Continuous portfolio development and optimization to participate in the market with Good, Better and Best approach

Strengthen our value proposition to maintain differentiation and price premium

Define and have the right mix of quantified and qualified value propositions customized for sub-segments and applications to defend and protect our price premium.

Monitor and adjust segment resourcing to fit the broader strategy, segment mission, and execution plans.

Continuously align investment allocation with the Water enterprise strategy.

Deliver Innovation-based growth goals for the Water business, making critical portfolio decisions in conjunction with other cross-functional Water leaders.

Ensure that the innovation/growth portfolio is balanced between near and long-term opportunities.

Monitor the risk profile of the portfolio to ensure that, on a risk-adjusted basis, it will deliver what is needed

Influence the program mix such that a diverse set of programs (new product development, M&A, partnerships, new business models, process innovation, etc.) is in place.

Continuously improve innovation and growth metrics to clearly demonstrate projected impact and to measure realized impact and ROI.

Champion advancement of overall Water marketing competency and customer centricity

Lead growth of marketing capability/competency across the Water enterprise Facilitate robust pricing strategies for each of the market segment teams that ensure that all enterprise value that exists can be extracted through price.

Work closely with market segment leaders and pricing leader to analyze data and ensure that pricing strategies are appropriate

Continuous improvement of customer experience to deliver on DWS brand promise

Deliver digital tools that simplify processes and/or increase value creation in critical segments

Change agent in business to drive growth

Education & Experience

Required

Bachelor's Degree in Business, Marketing or a related field

15+ years of experience in Marketing, Sales or relevant functional equivalent

Previous or current Water industry experience

Demonstrated ability to lead via influence

Ability to challenge status quo and creative problem solving.

Highly motivated and results-driven with excellent interpersonal skills

Excellent written and verbal communication skills

Solid organization skills including attention to detail and multi-tasking skills

Ability to succeed as a manager of managers

Experience in developing and deploying project best practices, policies, procedures, and processes.

Experience at working in a team-oriented, collaborative environment is essential.

Ability to travel up to 30% of time

Preferred

MBA and/or advanced technical degree

Cross functional and cross industry experience

Working in multi-cultural, multi-region experience

Demonstrated business and financial acumen with ability to collect and analyze data and communicate insights effectively

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