Digital Marketing Project Specialist for Tyvek® Roll Goods – Americas

DuPont is a company that empowers the world with essential innovations. The Digital Marketing Project Specialist role involves defining, planning, executing, and measuring digital marketing projects for the Tyvek® business segments in the Americas, focusing on enhancing the digital customer journey and driving engagement across digital channels.

Responsibilities

• Working with the Marketing Communications Leads, this role will be accountable for digital marketing plan definition, digital project management and execution for Tyvek® Healthcare Packaging and Tyvek® Consumer & Industrial
• Lead and manage digital marketing projects from conception through execution and ongoing optimization, ensuring alignment with business objectives and marketing strategies
• Guide cross-functional teams to deliver user-friendly, secure, and innovative digital solutions that enhance the customer experience and drive engagement across digital channels in close partnership with digital marketing and IT functions
• Coordinate with appropriate department leaders and provide counsel on the most efficient channels to reach defined digital marketing goals
• Identify opportunities to leverage new and emerging technology like AI and other digital technologies that could help further streamline and grow the business and help strengthen the customer journey and digital marketing communications initiatives
• Work with a multi-functional group consisting of marketing communications, digital, marketing, legal and other personnel to develop and execute digital plans for the Americas (primarily focused on NA but with opportunity to broaden scope to LA in the future)
• Brief, coordinate and follow up on work with internal DuPont Digital Team resources and external agencies to support to digital projects
• Develop and report on key metrics to measure the effectiveness of digital marketing initiatives, providing actionable insights for ongoing enhancements
• Ensure projects are delivered on time, within scope, and on budget, while maintaining a focus on quality and results

Skills

• Expertise and experience in digital marketing with understanding and experience partnering with marketing communications teams
• Proven success and proactive project management and organizational skills across multiple functions (IT, Digital, business functions) within global enterprise environments, including the ability to manage complex and multiple projects, a strong attention to detail and ability to multi-task and prioritize
• University degree in Digital Marketing, Marketing Communications, Business Administration with a concentration in digital marketing, or a related field
• 5+ years experience in digital project support and/or digital program management
• Proven expertise in digital marketing project management, with hands-on experience in systems such as marketing automation (Marketo), CRM (Salesforce), CMS (Adobe Experience Manager), digital asset management (DAM), and analytics platforms (Adobe Analytics)
• Genuinely promotes team spirit and commitment to common objectives
• A learner mindset and interest in emerging technology; Data and/or AI certifications preferred
• Experience with enterprise collaboration platforms (e.g., Microsoft 365, SharePoint, Teams)
• Experience in an industrial market for a large organization is a distinct advantage

Benefits

• DuPont offers a comprehensive pay and benefits package.

Company Overview

• DuPont offers construction materials, fabrics, packaging materials, and solutions. It was founded in 1802, and is headquartered in Wilmington, Delaware, USA, with a workforce of 10001+ employees. Its website is http://www.dupont.com.

Company H1B Sponsorship

• DuPont has a track record of offering H1B sponsorships, with 22 in 2025, 13 in 2024, 10 in 2023, 14 in 2022, 25 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.