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Job Title

Social Media Strategist

Location

South Florida, with travel to North Carolina and Virginia clinic locations

Company

DermCare Management

About Us

DermCare Management is a fast-growing dermatology and aesthetics network dedicated to delivering exceptional patient care across the Southern U.S. Through innovation, expertise, and compassionate service, we’re redefining what dermatologic care looks and feels like. We’re expanding our brand & engagement marketing team and seeking a creative, strategic, and results-driven Social Media Strategist to help elevate our brand presence across all major platforms.

About The Role

The Social Media Strategist will own and lead DermCare’s social media strategy across Facebook, Instagram, TikTok, LinkedIn, and YouTube — with a focus on building brand presence across North Carolina, South Florida, and Virginia clinic locations. You will plan, create, and execute organic and paid social strategies that fuel brand growth, deepen patient connections, and drive measurable engagement.

You’ll work closely with the Brand & Engagement Marketing team, content creators, and clinic staff to ensure our social presence is authentic, impactful, and aligned with business goals.

Key Responsibilities

Develop and manage DermCare Practices' overall social media strategy, aligning it with marketing initiatives, brand goals, and key business objectives.

Create and manage the social content calendar, ensuring consistent posting across platforms.

Bridge brand objectives and social trends, creating content that resonates with local and regional audiences.

Craft compelling social media copy tailored for different platforms and regional demographics.

Monitor and engage with social media audiences daily, responding to comments and participating in relevant conversations.

Identify and jump into cultural and trending moments with authenticity, while recognizing when to sit them out.

Collaborate with content specialists to capture on-site social moments during clinic visits to North Carolina, South Florida, and Virginia.

Track, measure, and analyze social media performance, providing regular reports and data-driven recommendations.

Propose and experiment with new content formats (Reels, TikToks, Lives, Stories) to drive engagement.

Stay current on platform updates, best practices, and emerging trends in the social media and aesthetics/healthcare space.

Qualifications

3+ years of experience managing brand social media strategy and content creation (healthcare, aesthetics, or multi-location business experience preferred).

Proven success growing and managing engaged communities across Facebook, Instagram, TikTok, LinkedIn, and YouTube.

Strong writing, editing, and visual storytelling skills for social platforms.

Experience collaborating with creative and content production teams.

Ability and willingness to travel regularly to North Carolina, South Florida, and Virginia clinic locations.

Proficiency with tools like Canva, Later, Sprout Social, Meta Business Suite, TikTok Creator Studio, and other social scheduling platforms.

Familiarity with paid social strategies and boosting organic posts is a plus.

Strong organization, communication, and time-management skills.

Self-starter with a proactive, collaborative approach to work.

Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.

Why Join Us

Be part of an innovative and growing dermatology and aesthetics network.

Work closely with a supportive, dynamic marketing team.

Build and shape a strong, authentic social media presence across growing markets.

Enjoy remote flexibility with exciting travel opportunities to key clinic locations.

Comprehensive benefits package and opportunities for professional growth.

Seniority level

Mid-Senior level

Employment type

Other

Job function

Marketing and Sales

Industries

Hospitals and Health Care

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Qualifications

• Proven success growing and managing engaged communities across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Strong writing, editing, and visual storytelling skills for social platforms
• Experience collaborating with creative and content production teams
• Ability and willingness to travel regularly to North Carolina, South Florida, and Virginia clinic locations
• Proficiency with tools like Canva, Later, Sprout Social, Meta Business Suite, TikTok Creator Studio, and other social scheduling platforms
• Strong organization, communication, and time-management skills
• Self-starter with a proactive, collaborative approach to work

Benefits

• Enjoy remote flexibility with exciting travel opportunities to key clinic locations
• Comprehensive benefits package and opportunities for professional growth

Responsibilities

• The Social Media Strategist will own and lead DermCare’s social media strategy across Facebook, Instagram, TikTok, LinkedIn, and YouTube — with a focus on building brand presence across North Carolina, South Florida, and Virginia clinic locations
• You will plan, create, and execute organic and paid social strategies that fuel brand growth, deepen patient connections, and drive measurable engagement
• You’ll work closely with the Brand & Engagement Marketing team, content creators, and clinic staff to ensure our social presence is authentic, impactful, and aligned with business goals
• Develop and manage DermCare Practices' overall social media strategy, aligning it with marketing initiatives, brand goals, and key business objectives
• Create and manage the social content calendar, ensuring consistent posting across platforms
• Bridge brand objectives and social trends, creating content that resonates with local and regional audiences
• Craft compelling social media copy tailored for different platforms and regional demographics
• Monitor and engage with social media audiences daily, responding to comments and participating in relevant conversations
• Identify and jump into cultural and trending moments with authenticity, while recognizing when to sit them out
• Collaborate with content specialists to capture on-site social moments during clinic visits to North Carolina, South Florida, and Virginia
• Track, measure, and analyze social media performance, providing regular reports and data-driven recommendations
• Propose and experiment with new content formats (Reels, TikToks, Lives, Stories) to drive engagement
• Stay current on platform updates, best practices, and emerging trends in the social media and aesthetics/healthcare space
• Work closely with a supportive, dynamic marketing team
• Build and shape a strong, authentic social media presence across growing markets