Digital Marketing Specialist

Digital Marketing Specialist

The digital marketing specialist works with the rest of the marketing team to curate and manage digital content for the company while monitoring and expanding its brand via digital platforms.

The role involves researching, strategizing, and managing the digital media experience and journey of both prospects and clients. Responsibilities include owning pay-per-click campaigns, keyword research, webpage optimization (SEO), analyzing campaign metrics, reporting on conversion rates, coordinating with other departments and teams.