Vice President Marketing

Confidential Jobs is a high-growth, multi-billion-dollar retail organization, and they are seeking a Vice President of Marketing. This executive role will define the long-term marketing vision and lead strategies that drive customer connection and revenue growth across various channels.

Responsibilities

• Set and champion a bold, brand-forward marketing vision that differentiates the company and creates emotional connection with customers at scale
• Lead enterprise, omnichannel marketing strategies that integrate brand storytelling with performance marketing to drive traffic, conversion, and lifetime value
• Oversee all marketing functions including brand strategy, creative, digital and performance marketing, print, email, search (SEO/SEM), social media, sponsorships, CRM, and loyalty programs
• Define and evolve brand positioning, value propositions, and customer promises to ensure clarity, consistency, and relevance across every touchpoint
• Leverage advanced analytics, customer insights, and market intelligence to inform strategy, prioritize investments, and optimize outcomes
• Establish enterprise marketing KPIs, dashboards, and attribution models to clearly measure impact, ROI, and business contribution
• Anticipate shifts in customer behavior, technology, and competitive dynamics; translate insight into agile, forward-looking strategies
• Lead new store and market-entry marketing strategies that generate excitement, accelerate awareness, and build strong local brand presence
• Partner with executive leadership and cross-functional teams to align brand, promotional strategy, merchandising, operations, real estate, and growth initiatives
• Build, inspire, and scale a high-performing marketing organization with strong succession planning, talent development, and accountability
• Act as a strategic thought partner to senior leadership, bringing informed perspectives, decisive recommendations, and enterprise-wide influence
• Exercise sound judgment, discretion, and independent decision-making authority while maintaining professionalism and confidentiality
• Perform additional responsibilities as needed to support innovation and business growth

Skills

• 10+ years of progressive marketing leadership experience, preferably within large-scale retail, consumer, or omnichannel environments
• Demonstrated success building and evolving powerful brands while delivering measurable growth and commercial impact
• Deep expertise in data-driven marketing, analytics, CRM, loyalty ecosystems, and customer lifecycle management
• Proven ability to integrate brand strategy with performance marketing and revenue objectives
• Strong strategic and analytical mindset with the ability to translate complex data into clear direction and action
• Executive-level communication and storytelling skills with the ability to influence and inspire diverse stakeholders
• Experience scaling teams, platforms, and processes in fast-growth environments
• Adaptive, forward-thinking leader who thrives amid change and complexity
• High standards of integrity, professionalism, and confidentiality
• Proficient with Microsoft Office Suite and modern marketing technology platforms

Company Overview

• Confidential Jobs is operated by ExecThread, Inc. (https://execthread.com). It was founded in 2015, and is headquartered in New York, NY, US, with a workforce of 201-500 employees. Its website is https://execthread.com.