Growth Marketing Manager

Comfort Connect® is transforming the home services industry with an innovative financing and technology platform that empowers contractors and delivers homeowners a worry-free home comfort experience. As we continue our rapid growth, we’re seeking a passionate and results-oriented Growth Marketing Manager to drive our full-scale funnel marketing efforts. This role will be based in our Bethesda, MD office.

Position Summary

As a key member of our marketing team, you’ll bring a proven background in building and optimizing growth-focused marketing programs that create awareness, drive engagement, generate pipeline, and convert customers over time. In this role, you will design and evolve omnichannel go-to-market strategies that connect acquisition, conversion, and retention into cohesive customer journeys.

Customer-obsessed and performance-driven, you think beyond individual campaigns and focus on what drives sustained growth. You’re energized by testing new ideas, learning quickly from data, and continuously improving how marketing impacts revenue.

Must-Haves

You must understand the buyer’s journey end-to-end and know how to use content, channels, and timing to influence conversion at each stage and tell the story.
You must have a strong working knowledge of growth and demand channels — how they perform at different funnel stages, how to test and optimize them, and how to use them authentically to drive results.
You must be confident to motivate and engage a team of non-direct reports to work cohesively together towards a goal, deadlines and success.
You must be motivated to move quickly with quality, passionate and genuine about your work, and leave ego at the door.

In this role, success means building a repeatable growth engine - one that consistently improves conversion, strengthens customer journeys, and drives measurable revenue impact.

Key Responsibilities

Strategy

Design and execute growth-oriented omnichannel programs that increase awareness, deliver leads, drive pipeline velocity, and conversion.
Map and optimize the customer journey and funnel, ensuring prospects move efficiently from awareness to conversion.
Partner with sales to align lead scoring, nurture programs, and handoff processes with revenue targets.
Collaborate cross-functionally on product launches, promotions, and campaigns that increase adoption and retention.
Identify growth opportunities across the funnel and prioritize initiatives based on impact and effort.

Execution

Lead execution across all demand generation channels (email, digital/social advertising, website, events, content syndication, and more).
Email Marketing (HubSpot): Build, send, and optimize emails; manage workflows, nurture sequences, and lead scoring; ensure integration with the sales CRM.
Digital Advertising: Plan, launch, and optimize paid campaigns (search, social, display, retargeting) to drive qualified traffic and conversions.
Website & Landing Pages: Manage updates to website content, landing pages, and forms; partner on SEO initiatives and run A/B testing to maximize lead conversion.

Optimization & Reporting

Manage and report on the lead pipeline, with clear KPIs for Gross Leads, MQLs, and SQLs.
Use intent signals, predictive data, and AI-driven insights to target the right prospects, prioritize high-quality leads, and improve efficiency across campaigns.
Continuously test, measure, and refine campaigns across channels and journeys for improved conversion and ROI.
Track campaign budgets and performance, sharing insights and recommendations with leadership.

What We’re Looking For

5+ years of experience in B2B marketing, preferably in SaaS, fintech, or home services (an understanding of B2B2C or DTC is helpful as well).
Demonstrated success in building and growing a qualified lead pipeline.
Strong knowledge of demand generation channels such as email marketing, advertising (paid social, search, display), and website optimization.
Deep understanding of the marketing funnel, customer journey, and persona-driven campaigns.
Proficiency with MarTech tools such as HubSpot (emails, workflows, CRM), WordPress (website management), ClickUp (project management), Clay, ChatGPT, Apollo, and analytics platforms like GA4.
Analytical mindset with the ability to translate data into insights and recommendations.
Strong organization, communication and detail-oriented skills, plus a personal drive to achieve goals, complete tasks and remove obstacles from the success path.

Who are we?

Comfort Connect® is a financial technology, innovation, and training company serving residential home services contractors and their customers. We’ve created the leading platform for Home Comfort-as-a-Service, giving contractors a differentiated, recurring revenue sales engine and homeowners an easier way to upgrade their HVAC, plumbing, and back-up power systems with confidence.

At the heart of Comfort Connect is a fast, flexible, and contractor-first point-of-sale financing platform. By combining our exclusive Premier Program®, traditional loans, and lease-to-own options into one seamless workflow, we help in-home sales professionals close more sales, increase margins, boost approval rates, and eliminate friction from the sales process.

We are proud to be an Equal Opportunity Employer. We welcome candidates from all backgrounds and experiences.