Sr. Digital Marketing Specialist

We’re Canvas Credit Union

We’re passionate about transforming financial services. Our members, families, and the communities we call home motivate everything we do. As part of the credit union movement, we believe in providing our members with education, support, and guidance to build strong financial futures.

Canvas "It's About More" Video - YouTube (Click here - or, visit https://www.youtube.com/watch?v=z8WAm_TDRdk )

Why Canvas?

At Canvas, we’re dedicated to transforming financial services from the inside out. Our culture is a top priority and second to none. We strive to balance hard work and high achievement with a fun, supportive environment.

At Canvas, there are 5 behaviors we live by each day that will continue to help us be known for our heart and our people:

What’s In It For You

• Seriously good benefits: Beyond healthcare, dental, and life insurance, we make it so worth your while. Canvas employees get up to a 10% company contribution to their 401k, generous personal time off, and employee discounts on loans (that includes cars and houses!). The starting pay range for this position is $69,695.52-$87,125.55/annual, and final pay rate will be determined based on experience, education, skills, and internal equity factors. Canvas benefits include:
• * Medical/Dental/Vision Insurance
• Paid Vacation
• Paid Sick Time
• Paid Holidays
• Paid Wellness Day
• Paid Volunteer Time
• Flexible Spending Account
• Health Savings Account
• World Class 401(k) Plan
• Tuition Reimbursement
• Rate Discounts on Qualifying Loans
• May be eligible for incentives or discretionary bonus based on results

What you'll do

The Senior Digital Marketing Specialist is responsible for driving digital engagement for Canvas audiences and prospective members through the development and execution of effective digital strategies across owned and paid media channels. The position plays a key role in shaping the future of Canvas’ digital advertising and ensuring campaigns reach target audiences and drive conversions. The ideal candidate will have deep expertise in managing multiple marketing technology platforms, with a strong emphasis on project management, stakeholder engagement, and the ability to use data to shape strategic decisions.

Essential Duties/Responsibilities

• In collaboration with the Director of Multimedia Planning, this role is responsible for planning, designing, and implementing strategies for Canvas’ digital communication channels including web, email, online & mobile banking, and more.
• Explore existing and potential channels for expanding digital engagement and recommend approaches to implementing new digital strategies.
• Set the standard for iteration and identify opportunities for improvements based on performance data and member behavior.
• Collaborate with many internal stakeholders to ensure cross-channel integration to drive conversions and track attribution. Responsible for researching and implementing strategies to maximize current channels and elevate Canvas’ brand.
• Leverage data and voice of member input to create recommendations for shifting digital approaches.
• Coordinate the delivery of a wide range of marketing initiatives from design to execution.
• Manage vendor relationships with our SEO/paid search and online reputation management partners.
• Manage Canvas’ digital presence (e.g. Google, Apple, Bing, etc.) to monitor and respond to reviews, maintain accuracy, and increase engagement.
• Routinely monitor and analyze website analytics; report and make recommendations for optimizations.
• Explore the role Canvas should play in new digital spaces.
• Work in collaboration with project stakeholders to improve cross-sell and utilization of products and services through Canvas’ digital banking platform.
• Collaborate with web development, digital marketing consultants, and other teams to execute on initiatives and projects, impacting our digital member journey.
• Identify opportunities to optimize website content in conjunction with product owners, creative team, and SEO partners.
• Collaborate with the creative team to integrate and elevate the overall digital experience through implementation of brand-aligned visuals and messaging specifically related to our online paid ads and campaigns to drive new member acquisition.
• Responsible for analyzing and researching evolving trends and applying best practices to Canvas digital marketing.
• Help execute the implementation of a new email marketing platform and make recommendations for how we can integrate email marketing with other digital tactics. Make strategic recommendations for how Canvas can leverage email marketing to increase member engagement and drive leads and conversions.
• Work in close collaboration with the Digital Marketing Specialist I to provide guidance and strategic direction on email marketing best practices and tactical planning for other digital channels as required.
• Keep connected on emerging digital channels and approaches, and collaborate with the Director of Multimedia Planning to continue to improve Canvas’ approach.
• Develop and design targeted/segmented audiences by leveraging member and performance data and making recommendations on Canvas’ media buying and ad placement approach.
• Ensure positive and effective relationships with Canvas team members, business partners, and members.
• Consistently meet strategic organizational goals and objectives.
• Exhibit support for the organization’s goals, values, initiatives and cost control.
• Comply with Bank Secrecy Act (BSA) and other compliance requests and requirements.
• Follow all safety and security guidelines to properly safeguard member and organization assets.
• Embrace ongoing education and learn/apply new skills and software applications.
• Regular attendance and punctuality are essential functions of the job.
• Perform other job duties as assigned.

Job Qualifications

Knowledge, Skill and Ability

• Excellent layout and design skills.
• Moderate skills in Adobe Creative Cloud.
• Experience in digital marketing management and growth.
• Strong understanding of on-page and technical SEO/SEM practices.
• Provide ability to create, edit and outline content.
• Advanced knowledge of HTML5/CSS3, basic understanding of source code, on-page elements, etc.
• Basic understanding of Google Analytics, Google Tag Manager, and Google Search Console.
• Strong relationship building and teamwork skills with ability to develop and maintain consultative relationships with Canvas team members and business partners.
• Strong verbal and written communication skills with the ability to communicate effectively and work cross-departmentally.
• Strong project management experience, attention to detail, organization, prioritization and time management skills; manages multiple projects in a fast-paced, deadline driven environment.
• Demonstrated creativity and ability to think out of the box and drive change.
• Proficient in Microsoft products.

Education or Formal Training: Bachelor’s degree in marketing, computer science, or related fields with an emphasis on digital marketing.

Experience: 5-7 years of relevant experience.

For Current Canvas Employees: To be considered, you must be meeting performance expectations, consistently demonstrating HEART behaviors, and must submit an up-to-date resume or update your Work History profile with your current responsibilities and accomplishments.

Working Environment/Physical Activities

High volume, fast-paced, dynamic office environment with some travel. Must be able to attend meetings and events outside of regular business hours. The job routinely uses standard office equipment such as computers, phones, printers, copiers, fax machines and filing cabinets. The position requires manual dexterity, the ability to lift files and open filing cabinets. The position requires bending, stooping, or standing as necessary.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Applications for this position will be accepted through January 20, 2026. For consideration, applications must be received by 11:59 PM MST on January 20, 2026.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.