Digital Marketing Strategist

Overview

Digital Marketing Strategist (E-Commerce)

As the Digital Marketing Strategist, you will aim to increase the analytics profile within the Canon e-store team. We are looking for a proactive and driven team member to perform deep data evaluations to help improve our decision-making and the performance of our digital marketing initiatives.

What You'll Be Doing

Create reports and provide required data and observations to key stakeholders from multiple sources
Establish analytic benchmarks and evaluate campaign performance by collaborating with Web and Revenue Operations
Schedule and lead ongoing performance sessions with the wider e-store team and provide recommendations
Build dashboards and reports in order to interpret data sources and provide recommendations to management
Act as the primary point of contact for affiliate networks and ensure engagement performance is maximized
Collaborate with marketing project teams to drive new business, services, and marketing initiatives
Process invoices on a monthly basis and maintain an expense tracker

What We're Looking For

Post-secondary education in the Marketing field
3-5 years of related work experience
Strong analytical skills to manipulate and interpret data and provide recommendations
Excellent computer and technical skills; with a focus on Microsoft Office, Google Analytics, Marketo, Salesforce Pardot, Oracle Marketing Cloud, Hubspot
Superb time management skills
Good project and process management skills
French is an asset

WHAT'S IN IT FOR YOU

BENEFITS

Comprehensive health coverage plan that includes medical, dental, and vision
Life insurance, disability, and wellness programs
Vacation, Paid Personal Time, and Sick days
Matching RRSP contribution & Profit Sharing Program
Tuition Assistance Program for professional continuing education
Discounts on Canon products, retailers, memberships, and more

EMPLOYEE PERKS

Employee referral program
Executive-Hosted BBQ
Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
Community involvement

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