Marketing & Customer Experience Director

Experteer Overview

In this role, you will shape and execute the marketing and CX strategy for AXA Health, aligning it with the company’s business goals. You’ll lead brand-building, demand generation, and the customer journey across touchpoints to boost loyalty and equity. Working with product, proposition, and distribution, you’ll drive growth, optimize channels, and ensure compliant, data-driven decision making. You’ll build and mentor a high-performing team in a fast-paced, collaborative environment, contributing to AXA Health’s mission to put members’ health first.

Pay / Benefits

• Develop and implement a forward-looking marketing and customer experience strategy aligned with AXA Health goals
• Lead transformation of customer experience initiatives to improve satisfaction, engagement, and retention across all touchpoints
• Oversee development and execution of brand strategies to enhance brand equity and market visibility in the UK
• Leverage customer data and analytics to inform marketing strategies and optimize the customer journey, acquisition, and retention
• Own the digital marketing strategy to drive engagement, conversion, and loyalty across channels
• Ensure marketing and CX initiatives comply with industry regulations and data protection requirements
• Anticipate risks in marketing strategies and develop proactive mitigation plans
• Inspire and develop a high-performing marketing and CX team with a culture of innovation and accountability

Tasks

• Extensive experience in a senior marketing leadership role, preferably in financial services or insurance
• Proven track record of leading large teams and complex marketing projects that drive growth and engagement
• Strong understanding of customer experiences and ability to implement innovative solutions
• Exceptional analytical skills with data-driven decision-making and performance measurement
• Excellent communication and interpersonal skills with ability to influence stakeholders at executive level
• Visionary, strategic mindset with passion for enhancing customer experiences
• Results-oriented with focus on driving business growth and performance
• Collaborative and agile, thrives in fast-paced, changing markets
• Eligible and authorised to work in the United Kingdom
• Background screening requirements under IDD and SM&CR regimes

Key requirements

• competitive salary
• annual bonus
• £6,700 car allowance
• contributory pension up to 12%
• life assurance up to 10x salary
• private medical cover 28 days leave + bank holidays