Note: The job is a remote job and is open to candidates in USA. Townsquare Interactive is seeking a seasoned Head of Google Business Profile (GBP) to lead and transform their GBP operations. This role will be responsible for overseeing GBP management at significant scale, ensuring accuracy, optimization, and performance across all client listings.

Responsibilities

Architect and own TSI’s large-scale GBP strategy
Conduct a thorough operational audit and implement a roadmap for best-in-class GBP management
Define standardized processes for claiming, verification, optimization, and suspension handling
Manage the full lifecycle of 20,000+ GBP listings with a focus on accuracy, consistency, and performance
Develop tools, reporting, and dashboards to measure access rates, optimization outcomes, and overall listing health
Introduce scalable workflows and leverage automation to maintain quality at scale
Build comprehensive training programs for onboarding, SEO, and support teams
Establish quality frameworks and audit processes to ensure adherence to best practices
Serve as the internal escalation point for complex GBP scenarios
Work closely with Product, Engineering, Campaign Creation, Customer Success, and Support to align GBP workflows with broader client experience
Influence how GBP value and process are communicated as part of our service offering

Skills

5–10+ years of hands-on experience managing Google Business Profiles at large scale (thousands of listings or more)
Deep expertise in verification, optimization, suspension management, access workflows, and scalable listing operations
Proven experience designing and leading GBP programs, teams, or large-scale local search initiatives
Strong analytical, problem-solving, and communication skills
Experience working in digital marketing, SaaS, or high-volume local search environments
Background collaborating with engineering or product teams to build tools or workflows
Knowledge of how GBP interacts with SEO, reputation management, website launches, and small-business digital ecosystems

Benefits

3 weeks PTO + 9 paid holidays (including 2 personal days)
Volunteer Time Off—give back to your community
Health, Dental, Vision, and Pet Insurance
401(k) with company match + Employee Stock Purchase Plan
Company-provided laptop
Comprehensive training program to help you master your craft
Clear paths for advancement—grow your career right here

Company Overview

Townsquare Interactive is a marketing and advertising company offering online business promotion solutions. It was founded in 2012, and is headquartered in Charlotte, North Carolina, USA, with a workforce of 201-500 employees. Its website is http://townsquareinteractive.com.

✨ Job alerts

✨ Job alerts

[Remote] Head of Google Business Profile (GBP)