**Social Media & PR Director - MONTREAL (West Island) HYBRID**:

Are you passionate about pets?

Hagen Group is seeking a visionary Social Media & PR Director to shape and elevate our brand narrative across global consumer touchpoints. This strategic leadership role integrates social media innovation, content development, influencer marketing, and public relations into a unified strategy that drives brand awareness, community engagement, and business growth across diverse international markets.

*Why Join Hagen Group**:

Hagen Group is a trusted, Canadian, family-run business for 70 years, founded in 1955 with a commitment to innovation and quality that continues today. Headquartered in Montreal and with a worldwide presence, our iconic brands cover every popular pet category, with a reputation for nutritional excellence and strong trade relationships. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.

*Discover Some of Our Brands**:

Catit

Exo-Terra

Nutrience

*How You’ll Be Contributing**:

Social Media & Content Strategy

Design and implement a scalable global social media framework that accelerates brand growth while enabling local customization and cultural relevance.
Lead best-in-class, multi-platform social strategies that align with brand positioning and leverage emerging platform innovations.
Oversee planning and execution of global, multi-brand influencer programs that drive authentic engagement and deliver measurable ROI.
Establish and uphold global brand guidelines and content standards, ensuring consistency and regulatory compliance across all regions.
Collaborate with Brand, Creative, and Media teams to develop and manage an integrated 360° marketing calendar across all touchpoints.

PR & Media Relations

Develop and execute integrated PR strategies that build brand awareness and craft compelling narratives around key launches and initiatives.
Cultivate strong relationships with top-tier media outlets, leading PR agencies, editors, and press to secure impactful earned media coverage.
Monitor brand sentiment and proactively manage reputation, maintaining brand integrity in both proactive and reactive communications.

Measurement & Performance Optimization

Define and track KPIs across all social, PR, and content initiatives.
Deliver regular insights and strategic recommendations to optimize performance and identify new opportunities for growth.
Continuously assess brand sentiment and adjust messaging to mitigate potential reputation risks.

Team Leadership & Cross-Functional Collaboration

Lead, mentor, and inspire a high-performing social media and content team, including agency partners.
Develop training resources to ensure global teams maintain consistency in brand voice and execution.
Foster strong cross-functional alignment and knowledge sharing across global markets and teams.
*We’d Love to Hear from You if You Have**:
10+ years of progressive experience in social media, content, or PR, including 3+ years in a senior leadership or director-level role managing complex, multi-market strategies.
Proven portfolio of high-performing social campaigns and influencer programs that drove measurable business outcomes.
Experience in global CPG, beauty, lifestyle, pet, or fashion industries, with a deep understanding of consumer behavior and market trends.
Expertise in social platforms, content formats, influencer ecosystems, and emerging digital media trends.
Strong communication, leadership, and strategic thinking skills, with the ability to influence and collaborate across all levels of the organization.
Excellent communication and written skills in French and English, as this role requires communication with external stakeholders in Quebec and internationally.
*Bonus Qualifications**:
Success in matrixed, multi-brand environments with complex organizational structures.
Extensive experience operating in international markets.
*Work With Us, And Benefit From**:
Generous DPSP (Deferred Profit-Sharing Plan)
Employee discount program
Medical coverage (dental and medical)
Dialogue telemedicine
Hybrid work model (2 days/week in office)
Employee Referral Program
Great work-life balance with flexible work and core hours
On-site Gym (head office)
Daily coffee & snacks at the office
Learning and development reimbursement
Pet (mostly dogs) friendly office
On-site, free parking
Being a part of a company that contributes to its communities for 70 years through a variety of philanthropic initiatives
Please submit your resume in PDF Format
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Directeur(-trice) des médias sociaux et des relations publiques - Montreal, Ouest-de-l’Île - HYBRIDE:

Avez-vous une passion pour les animaux de compagnie?

Le Groupe Hagen est à la recherche d’un directeur ou d’une directrice des médias sociaux et des relations publiques visionnaire pour façonner et renforcer le discours de la marque dans tous les points

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