Description

JOB SUMMARY

QuickVisit Urgent Care is seeking a contract Marketing Coordinator to join our team to promote QuickVisit’s healthcare services, drive patient engagement, and enhance brand awareness. The candidate performs a wide range of activities, including grassroots marketing, designing internal and external materials, coordinating/attending community events, evaluating marketing campaigns, and motivating the team. The marketing coordinator collaborates with internal and external vendors to promote QuickVisit in the minds of consumers.

ESSENTIAL JOB FUNCTIONS

Oversees all communication for QuickVisit, including internal and external, webpages, social media, newsletters, and other communications avenues.
Develop promotional materials to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
Monitor patient satisfaction feedback/surveys. Share feedback with the management team.
Leads and coordinates internal events to promote employee engagement and retention.
Set strategic marketing goals for the company.
Leads the planning and implementation of new and long-term marketing strategies.
Coordinates and collaborates with both operational team and outside vendors (chamber of commerce, newspaper, and other local companies) for future clinic openings.
Overseeing branding, advertising, and promotional campaigns.
Manage and update website content, physician bios, and service pages in collaboration with the content and web teams.
Utilizes leadership skills through delegation to, communication with clinic managers and staff for grassroots marketing with the community.
Analyzes consumer and market insights to develop outreach strategies, increase customer conversions, and generate more qualified leads.
Communicate with senior leaders about marketing programs, strategies, and budgets.
Able to follow budget and remain in guidelines.
Able to work independently and serve as a leader for the team.
Develops relationships with Employee Services and increases employer contracts within the clinic’s communities.
Represents the company at essential business functions, community events, industry training and events, and networking opportunities.
Ensure all marketing content and patient communications meet HIPAA and legal standards.
Ability to travel between facilities and QVUC sites.
Performs other duties as assigned.

EXAMPLES OF DISTINCT DUTIES AND CORE RESPONSIBILITIES:

Travel to clinic communities for marketing 3-4 days a week.
Participate in, host, or set up at community or chamber of commerce events
Coordinate additional community event involvement with clinic managers and clinic staff.
Annual Fall Football Campaign Sponsorship – to include sponsoring and attending 1x Friday night football game per location.
Ensure each clinic is involved in supporting and/or having a presence at the following community events: Back to School Bash, Summer Reading Program, Halloween Trick or Treat, and one main community event (EX: Newton’s Iowa Speedway, Mount Pleasant’s Old Thrashers, Fort Madison’s Rodeo, etc.)
Maintain and track calendar of events to share with operation team for reporting purposes.
Sponsor and attend Senior Center events in each community
Involvement with the local YMCA or other community center to promote the weight management program or other health services.
Update employer accounts in EMR and tracking spreadsheet when new employers request services. Act as liaison between clinic staff and employers.
Maintain renewed employer contracts.
Analyzing results/data from marketing efforts.
Host bi-monthly Marketing Committee meetings.
Update company intranet monthly.
Pull weekly reports and analyze patient feedback. Share with clinic managers and ensure proper follow-up is completed.
Round at various locations to ensure promotional materials are published in the community (rack cards at hotels and Chamber of Commerce, flyers posted on community bulletin boards, etc.)
Ensure interior marketing collateral and designs are up to date, correct, and in good condition.
Maintain online digital presence through regular posting (at least 2-3x per week).
Create monthly blog posts and publish on the website
Monthly email blasts to the patient base
Bi-monthly marketing text campaigns
Maintain the website, make minor updates, and work with digital web agency to make major changes to the website.

Requirements

EDUCATION

High school degree or equivalent
Bachelor's degree in Marketing, Communications, or a business-related field preferred
1 year of relevant experience preferred

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Marketing Coordinator