About Us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!

Position Job Title: Marketing & Events Coordinator

Location: Campus Support – Head Office, New Westminster

In person full-time: Monday-Friday. 8 am-5 pm

Reports To: Manager, Marketing

Salary: $55,000

Job Summary

The purpose of the Marketing & Events Coordinator is to support the Company’s marketing initiatives, events, campus experience, and processes. Under the direct supervision of the Marketing Manager, the Marketing & Events Coordinator is responsible for assisting with all aspects of the marketing department’s programs.

The Marketing & Events Coordinator plays a key role in bringing our brands to life through events and other marketing support for our campuses. This role is responsible for communicating with vendors and stakeholders, planning and executing internal and external events, coordinating swag and print projects, and supporting day-to-day marketing operations.

Specific Responsibilities

The Marketing & Events Coordinator will, at various times, be responsible for the following, as well as other related duties as assigned to support the business objectives and purpose of the Company.

Event Planning & Execution
Plan, coordinate, and execute a calendar of internal events, including:
Campus open houses and info sessions
Virtual information sessions and industry speaker series
Other recruitment or engagement events as needed
Coordinate external events, including:
Career fairs, education fairs, and community outreach events
Working with host institutions or organizers on logistics, registration, and requirements
Manage event timelines, run sheets, and checklists; ensure all details are confirmed and clearly communicated
Collaborate with campus teams to determine event goals, audience, and messaging, and ensure each event aligns with marketing and recruitment objectives
Coordinate event promotion with the Marketing team (e.g., email invites, landing pages, social posts, posters, digital screens)
Oversee event-day setup and tear-down when needed; troubleshoot issues in real time and act as the central point of contact
Manage and moderate virtual events.
Track attendance/engagement, gather feedback, and provide post-event recaps and recommendations for improvement
Marketing Initiative Support
Liaise with vendors and suppliers to ensure the best prices and service
Manage and order swag for marketing events and initiatives
Maintain marketing collateral inventory and ordering for marketing initiatives
Maintain and book ads, including, but not limited to, print, radio, and outdoor advertising
Coordinate and book videographers and photographers
Maintain invoice and payment tracking, including following up on unpaid invoices
Contribute ideas to improve processes, tools, and templates for events and campus support
Record best practices and create new process documentation
Other related duties as assigned
Campus & Stakeholder Support
Serve as a primary point of contact for campus teams regarding marketing events, swag, and print materials.
Support internal stakeholders and act as a liaison to communicate marketing-related logistics for campus initiatives.
Collect and synthesize information related to new policy and procedure implementation
Track and follow up on the execution and progress of marketing initiatives
Collect data from campus employees to analyze the progress of promised action plans
Build strong working relationships with campus staff, vendors, community partners, and event organizers.

Position Requirements

To be successful in the Marketing & Events Coordinator position, individuals must be committed to developing, maintaining and demonstrating the following:

Education And Experience

Diploma or Degree from a recognized college or university in Marketing or Business
A minimum of 3 years of experience in marketing
The equivalent combination of education and experience will be considered
Experience with a CRM system and data analysis is an asset

Skills And Abilities

Advanced oral and written communication skills, including presentation and group facilitation.
High standards of behaviour, a professional attitude, and commitment to quality service.
Ability to work cooperatively with other staff.
Proven business acumen.
Ability to work independently with limited direction.
Excellent organizational skills with the ability to multi-task.
Ability to develop and maintain working relationships with outside vendors and organizations.
Excellent judgment, problem-solving skills, with the ability to make appropriate decisions under pressure.
Ability to exhibit a professional attitude and image with a commitment to quality service.
Thorough knowledge of Microsoft Excel and PowerPoint.
Experience using project management tools is an asset

#dmnd

Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.

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Marketing & Events Coordinator