Overview Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years . As a cornerstone of the community, we've built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services.

As we expand into a new era of innovation and digital growth, we're looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, AI integration , and membership program expansion - all while staying true to the values that made us a household name.

Key Responsibilities Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.

SEO & Digital Domination: Own the company's digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we're the first name customers see in the Florida Panhandle.

Brand Building & Legacy Marketing: Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.

Membership Growth: Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.

AI-Powered Marketing & Automation: Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.

Content & Social Media Strategy: Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.

Team Leadership & Cross-Department Collaboration: Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.

Performance Analysis & Budget Management: Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.

Qualifications Bachelor's degree in Marketing, Business, or related field (MBA preferred).

7+ years of digital marketing experience, with at least 3 years in a leadership role.

Proven expertise in SEO , SEM , social media , email marketing , and content strategy .

Deep understanding of marketing analytics , conversion tracking , and lead funnels .

Passion for innovation and continuous improvement.

Excellent leadership, communication, and team-building skills.

Experience in the home services industry is a big plus.

Preferred Skills Familiarity with tools like ServiceTitan , HubSpot , Google Ads , Meta Business Suite , or other CRM/automation platforms.

Experience growing subscription or membership-based services .

Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.

Deep understanding of local market dynamics in the Florida Panhandle.

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