If you're ready to elevate your marketing career within a team that's redefining aerospace specialty chemicals distribution, we’d love to meet you! Join GracoRoberts and be part of something bigger.

Digital Marketing Manager - Elevate the Future of Aerospace with GracoRoberts

What You'll Do

The Digital Marketing Manager plays a key role in amplifying GracoRoberts’ value proposition as the largest, fastest, and most technical aerospace specialty chemicals distributor in the world. He/she will support the day-to-day digital marketing and data-driven activities for the GracoRoberts family of brands (GRFB) in support of company goals.

Salary: $85,000-$95,000 yr

Location: Carson, CA or Arlington, TX

Responsibilities

Develop, execute and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion.
Manage campaign setup, UTM tagging, tracking, and performance reporting in HubSpot and Google Analytics 4 (GA4)
Implement A/B tests, track/report and analyze results, and continuously improve campaign performance based on insights and KPIs
Plan, develop, and publish organic and paid content across LinkedIn, Facebook, Instagram, YouTube, and emerging B2B platforms
Develop long and short-form videos, reels, and graphics that increase engagement and brand reach
Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience
Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging way

Required Skills

Bachelor's degree in marketing, communications, journalism, or related field.
7 years of experience in digital marketing, preferably in a B2B setting
Paid media buying experience is required.
Strong working knowledge of Hubspot Marketing Module (email and social media) and AI platforms for research, marketing content development
Experience with design/video editing tools: Canva, Adobe Creative Suite, CapCut
Experience with analytics and media buying tools: HubSpot, GA4, SEMrush, Google Search Console, Google Ads Manager, LinkedIn Campaign Manager, Meta Business Manager, LLMs
Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms

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Digital Marketing Manager - Carson, CA or Arlington, TX