ABOUT US

DFO Global Performance Commerce (GPC) is on a mission to deliver superior eCommerce software, marketing and products to make the world a better place. To accomplish this GPC needs people that love:

Performance marketing
Technology
eCommerce
People and the world

GPC is global in operations, culture and language with offices in New Jersey, San Diego, Toronto, Vancouver, Mexico City, Sao Paulo, The Hague, Amsterdam, Brisbane, Hong Kong, Ho Chi Minh, India and Manila.

*ABOUT THE POSITION**:

We are looking for an experienced SaaS Digital Strategist who can identify new demand generation opportunities, growth hack users, build state of the art digital strategies and advise on the best marketing strategies and practices and implement.

The SaaS Digital Strategist is a highly visible role where you will have a chance to create a lasting impact on the products and marketing.

*This position is available for remote work.**
*YOUR RESPONSIBILITIES**:
Define and execute go to market strategy for SaaS software initiatives for CTRwow, eManage CRM, CXwow
Work with sales and leadership teams on subscriber base growth and retention strategies
Define and direct marketing campaigns for demand creation, lead generation and for lead tracking and management
Develop drip marketing efforts to support our sales team
Develop and track metrics and success criteria for all marketing programs and activities
Develop and implement strategies for expanding the company’s customer base
Developing flyers, sales sheets, landing pages
Oversee marketing communications including branding, public relations, advertising, white papers
Explore, test and set multichannel strategy to improve the process of sustainable growth, mainly: awareness, acquisition, engagement, retention, referral and revenue
Identify attractive channels to market, strategic partners, advertising and PR tactics
Deliver performance reports to leadership and departments you partner with
Design customer and market research, analyze results, formulate strategic recommendations and present results
Identify new markets and advertising tactics to encourage business growth
Develop a deep understanding of our customers, products, and the buyer’s journey
Construct financial models for new SaaS initiatives using input from finance, sales and product management teams.
*YOUR SKILLS**:
Must have recent, at least 2 years experience selling software B2B and/or B2C
Proven ability to growth hack software users
Provide actionable feedback to improve software marketability
Sound understanding of SaaS software business models and cost drivers
Experience developing and implementing customer surveys, data visualization and analytics software such Tableau
Hands-on experience managing Google, Facebook, YouTube, and LinkedIn lead-gen
Strong creative problem-solving abilities, analytical mindset with extreme attention to detail
Experience with remarketing tactics, GDN, intent-based marketing, and ABM
Experience using CRM to manage and forecast sales opportunities
Strong analytical skills to identify trends and patterns
Ability to clearly communicate and represent data verbally and via presentation
Represent company at conferences, speaking events and trade shows
You have a high degree of resilience, enabling you to bounce back from setbacks
Enthusiastic, positive, highly energetic
*BENEFITS**:
Attractive salary and benefits
Best hardware
Education allowance
*DFO CULTURE**:
Exciting and diverse team all around the world
Value given to ideas and opinions
Friendly coworkers
Valuers of innovation
*HOW TO APPLY**:

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Saas Digital Strategist