Job Description

POSITION TITLE: Sr. Digital Marketing Analyst

LOCATON: Vancouver, WA or Plano, Texas

FLSA STATUS: Exempt

REPORTS TO: Marketing Team Lead COMPANY OVERVIEW

The company is committed to guiding its clients through the complexities of retirement planning with expertise and care. Since its founding, it has specialized in providing retirement-focused financial strategies that support long-term security and sustainable growth. The firm's personalized approach combines in-depth market knowledge with a commitment to understanding each client's unique financial goals.

As part of the team, you'll be joining a group of professionals driven by a shared mission: to deliver exceptional service, uphold ethical standards, and contribute to clients' financial wellbeing. The firm believes in fostering an environment where innovation, collaboration, and professional development are encouraged. If you are passionate about helping others secure their future while advancing your career in a supportive setting, this is the place for you.

JOB SUMMARY

We're looking for an entrepreneurial, data-driven marketer who thrives in a fast-paced environment and partners cross-functionally to drive brand awareness and new customer acquisition. In this role, you'll design, launch, and optimize digital marketing campaigns that deliver measurable impact.JOB RESPONSIBILITIES:

Develop and execute multi-channel campaign strategies across paid search, social media, and email (Marketo).Build and manage landing pages and forms in Marketo, reporting on KPIs and conversion performance.Act as a media buyer and coordinator for digital advertising initiatives, ensuring campaigns meet ROI goals.Analyze campaign data to uncover insights, optimize performance, and influence future strategies.Create and maintain dashboards and reports for leadership, covering PPC, SEO, email, and website performance.Collaborate with Marketing, Client Experience, and Sales teams to align on audience segmentation, funnel touchpoints, and KPIs.Stay ahead of evolving SEM/SEO/AEO trends, emerging technologies, and best practices.Monitor and optimize campaign performance using analytics tools like Google Analytics.Support lead generation and qualification efforts across all digital channels.Serve as project manager for Marketo campaigns and related marketing initiatives.

QUALIFICATIONS

3-5 years of digital marketing experience and a Bachelor's degree in Marketing or related field.Hands-on experience with Google Ads, LinkedIn Campaign Manager, Marketo, and Salesforce.Strong analytical skills with proficiency in tools like Google Analytics, Marketo reporting, and familiarity with SEO/AEO/SEM platforms.Ability to translate raw data into actionable insights, KPIs, and compelling narratives.Excellent communication, presentation, and collaboration skills.Deep knowledge of digital marketing across social, display, and programmatic platforms.

EMPLOYEE BENEFITS

The company is dedicated to the well-being, and future of its employees. It offers a competitive and comprehensive benefits package, including:

Health Insurance: Medical, dental, and vision premiums are 100% covered by the company, with flexible plan options to meet diverse needs. Preventive care is fully covered, and employees have access to an extensive provider network.Retirement Savings: Our retirement plan offers a 50% employer match for contributions up to IRS limits, along with flexible investment options to accommodate different risk preferences.Additional Insurance: Company-sponsored life, AD&D, short-term, and long-term disability insurance to provide peace of mind.Employee Assistance Program (EAP): Confidential counseling and wellness support to help employees navigate life's challenges.Concierge Health Support: Access to "Ask Bennie," a dedicated healthcare concierge team to answer questions and provide guidance on health benefits.Employee Perks and Discounts: Exclusive discounts on a range of services and products.

Join the firm and experience a supportive environment that values your well-being, growth, and work-life balance.EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

Our client is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, pregnancy, marital status, or any other protected characteristic as outlined by federal, state, or local laws.

All employment decisions at the firm are based on business needs, job requirements, and individual qualifications. We encourage applicants of all backgrounds to apply and are dedicated to providing a fair, respectful, and accessible hiring process for all. Reasonable accommodations are available to candidates with disabilities to support their participation in the application and interview process.

DISCLAIMER

This job description provides a summary of typical responsibilities and qualifications for this position; however, it is not intended to be exhaustive or comprehensive. Employees may be required to perform other job-related duties as assigned, and responsibilities, duties, and activities may change at any time with or without notice. This document does not create a contract of employment or alter the at-will employment relationship.

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CNI Consulting Inc. is hiring: Sr. Digital Marketing Analyst in Plano