Key Responsibilities

The following are the main responsibilities of the Digital Marketing Specialist:

**Website Management**: Make the website into the most effective marketing and communications tool and lead generator.
**Building Ecommerce Business**: Manage existing e-commerce products, continuously adding new groups of products and making the site more customer friendly.
**Create Content**: For use across all Mediums - Well organized, optimized, informative and educational content is required - i.e. Video; Info Graphics; Updated Images; Articles; Case Studies; Operational Specifications; Drawings, Dimensions, etc.
**Social Media**: For Brand recognition and development of association of BARR with the innovative Products and Applications that they provide. Case Studies, Articles, Videos.
**Sales Team Support**: For all marketing needs. i.e. trade show organization and execution, creation of tradeshow brochures.
Image and Image & Video Library management.
Communicate and work directly with SEO/SEM external teams.
Regular reviewing and reporting on analytics and return on investment.
Develop marketing strategies, campaigns, and content calendar for social media channels.
Maintain consistency of BARR brand/Sub brands across all mediums.
Monitor and administer analytic dashboards, report out key findings and utilize insights to drive future marketing initiatives.
Establish and maintain marketing budgets.
From time-to-time other duties as assigned. i.e. Signage, corporate apparel etc.
*Education, Experiences, and Competencies**:
Diploma or Degree in Marketing or Graphic Design or an equivalent working experience relating to web development/design, graphic design/marketing in an in-house environment.
Extensive experience in Graphic Design using industry standard tools such as: Adobe Creative Suite (Illustrator, Photoshop, InDesign, and Premiere).
Basic to intermediate web development skills: HTML, CSS, and JavaScript.
Experience with analytical tools such as Google Analytics.
Working knowledge of Search Engine Optimization and Search Engine Marketing for collaborating with external teams.
Knowledge of Website Content Management Systems (Shopify).
Understanding and experience in using advanced web/social media advertising techniques such as remarketing and cross platform targeting.

This role will appeal to an early to mid-career marketing professional who is excited to be the main point of contact for all marketing and e-commerce for the business. The role would best suit an independently-minded digital marketer who values autonomy and would like to take ownership of the marketing for the business. This is a real opportunity to make the role your own and utilize your skills while helping to grow a local business. In return BARR Plastics, offers a competitive total rewards package that includes 100% employer paid benefits, annual bonus, and ample paid time off.

*Job Types**: Full-time, Permanent
*Salary**: $55,000.00-$75,000.00 per year

Work Location: In person

✨ Job alerts

✨ Job alerts

Digital Marketing Specialist

Sr Analyst Bus Transformation