Senior Email Marketing Manager

Overview: We are looking for a seasoned and strategic Senior Email Marketing Manager to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience.

Key Responsibilities

Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
Maintain distribution calendars and coordinate with social content to support email initiatives.
Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness.

Qualifications

5+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
Proven success in increasing email engagement and revenue through targeted campaigns and testing.
Experience with CRM platforms, marketing automation tools, and analytics dashboards – specifically HubSpot
Strong copywriting, content & .html skills.
Familiarity with UX principles and customer experience design.

Preferred Experience

Experience managing high-volume promotional campaigns and enterprise email programs.
Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
Insurance industry experience and knowledge.

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Senior Email Marketing Manager