Marketing Operations Manager

## 📍 Job Overview

• *Job Title:** Marketing Operations Manager
• *Company:** Watsco, Inc.
• *Location:** Lansing, Illinois, United States
• *Job Type:** On-site, Full-Time
• *Category:** Marketing Operations
• *Date Posted:** December 15, 2025

### 🚀 Role Summary

• **Strategic Marketing Operations:** Oversee marketing projects from planning to delivery, ensuring alignment with business objectives and budgets.
• **Cross-Functional Collaboration:** Liaise with internal teams, sales, and cross-brand teams to foster alignment and drive success.
• **Data-Driven Insights:** Analyze data, manage KPIs, and develop reporting to inform marketing strategies and measure performance.
• **Technology & Integration:** Evaluate and implement emerging digital tools, automation, and integrations to enhance marketing operations.

> **📝 Enhancement Note:** This role requires a strong project management background with a focus on driving marketing initiatives and improving cross-functional collaboration. Familiarity with B2B marketing and dealer networks is crucial for success in this position.

### 📈 Primary Responsibilities

• **Project Management:**
• Define project scope, goals, metrics, timelines, and deliverables.
• Develop budgets and timelines; estimate required resources.
• Execute projects within scope and budget using project management tools like Monday.com.
• Deliver regular progress reports and conduct post-mortems to identify lessons learned.
• Evaluate and implement emerging digital tools, automation, and integrations.
• **Cross-Functional Collaboration:**
• Communicate project elements clearly to internal teams.
• Foster alignment between sales, marketing, and cross-brand teams.
• **Analysis & Reporting:**
• Track and report on KPIs, ROI, and project performance.
• Manage budget spend and performance metrics for promotions and programs.
• Collect and report on market research, competitive analysis, and dealer program data.
• **Operations:**
• Manage dealer databases and marketing throughput.
• Assist in identifying value propositions for key programs.

### 🎓 Skills & Qualifications

• *Education:** Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.
• *Experience:** 5+ years in B2B marketing, with a focus on product launches, sales enablement, branding, and analytics. Proven project management success with strategic initiatives.
• *Required Skills:**
• Advanced Microsoft Office proficiency (Excel, Word, PowerPoint)
• Project management platform experience (Monday.com or similar)
• Marketing platform and data analysis capability
• Excellent communication (verbal, written, presentation) across all organizational levels
• Strong analytical, problem-solving, and creative thinking skills
• Ability to manage multiple projects simultaneously with attention to detail
• Cross-functional leadership and relationship-building skills
• Adaptability, reliability, and negotiation ability
• *Preferred Skills:**
• Experience with marketing automation tools and CRM systems
• Knowledge of dealer networks and branding strategies
• Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau)

### 📊 Campaign Portfolio & Results Requirements

• *Portfolio Essentials:**
• Case studies demonstrating successful project management in marketing initiatives.
• Examples of cross-functional collaboration and stakeholder management.
• Data-driven analysis and reporting showcasing KPI management and ROI measurement.
• Evidence of emerging technology implementation and integration.
• *Campaign Documentation:**
• Project charters and plans outlining scope, goals, timelines, and deliverables.
• Progress reports and post-mortem analyses.
• Market research, competitive analysis, and dealer program data reports.

> **📝 Enhancement Note:** As this role focuses on marketing operations and project management, a strong portfolio showcasing successful marketing projects, cross-functional collaboration, and data-driven insights is crucial. Include case studies, reports, and any relevant awards or recognitions.

### 💵 Compensation & Benefits

• *Salary Range:** $100,000 - $130,000 per year (based on market research for B2B marketing roles in the Chicago area)
• *Benefits:**
• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on company products
• Professional development opportunities
• *Working Hours:** Full-time (40 hours per week), with flexibility to accommodate project deadlines and team collaboration.

> **📝 Enhancement Note:** The salary range is based on market research for B2B marketing roles in the Chicago area, considering the experience level and job requirements. Benefits are typical for a full-time role in the United States.

## 🎯 Team & Company Context

### 🏢 Company Culture

• *Industry:** Watsco, Inc. is a leading distributor of air conditioning, heating, and refrigeration equipment, with a focus on residential and commercial markets. This role will play a crucial part in driving marketing initiatives and enhancing branding efforts within the company.
• *Company Size:** Watsco, Inc. has over 1,000 employees, providing ample opportunities for collaboration and growth within the marketing team.
• *Founded:** 1945, with a rich history and established market presence.
• *Team Structure:**
• Marketing team of approximately 20 members, with specialization in branding, digital marketing, product marketing, and channel marketing.
• The marketing operations manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including sales, product management, and channel marketing.
• *Methodology:**
• Data-driven approach to marketing, with a focus on customer insights and market trends.
• Agile project management methodologies to drive marketing initiatives and improve cross-functional collaboration.
• Continuous improvement mindset, with a commitment to staying up-to-date with emerging technologies and best practices in marketing operations.
• *Company Website:**

> **📝 Enhancement Note:** Watsco, Inc. operates in a competitive industry, requiring a strong focus on market research, competitive analysis, and data-driven decision-making. The marketing team values cross-functional collaboration and continuous improvement, making this an ideal environment for a marketing operations professional.

### 📈 Career & Growth Analysis

• *Marketing Career Level:** This role is at the senior manager level, with responsibility for driving marketing initiatives, managing projects, and collaborating with cross-functional teams. The ideal candidate will have a strong background in B2B marketing and proven project management success.
• *Reporting Structure:** The marketing operations manager will report directly to the Vice President of Marketing and work closely with sales, product management, and channel marketing teams.
• *Marketing Impact:** This role plays a critical part in enhancing branding efforts, driving dealer success, and fostering cross-brand collaboration. The marketing operations manager will be instrumental in ensuring marketing projects align with business objectives and deliver measurable results.
• *Growth Opportunities:**
• **Career Progression:** With experience and proven success in the marketing operations manager role, candidates may progress to a director-level position or take on additional responsibilities within the marketing team.
• **Skill Development:** This role offers opportunities to develop skills in project management, data analysis, and emerging marketing technologies. Candidates can also expand their knowledge of the HVAC industry and dealer networks.
• **Leadership Potential:** As the marketing team grows and evolves, there may be opportunities for the marketing operations manager to take on leadership responsibilities, mentoring junior team members and driving team-wide initiatives.

> **📝 Enhancement Note:** This role offers significant growth potential for marketing professionals with a strong background in B2B marketing and project management. Candidates can expect to make a substantial impact on marketing initiatives and drive career progression within the company.

### 🌐 Work Environment

• *Office Type:** On-site, with a collaborative and dynamic work environment that encourages cross-functional teamwork and innovation.
• *Office Location(s):** 17725 Volbrecht Road, Lansing, Illinois, 60438
• *Workspace Context:**
• **Collaborative Environment:** The marketing team works closely with cross-functional teams, fostering a collaborative environment that values input and ideas from all team members.
• **Marketing Tools & Technology:** Watsco, Inc. invests in marketing tools and technologies to support team productivity and drive marketing success. Candidates can expect to work with industry-standard tools, such as marketing automation platforms, CRM systems, and project management software.
• **Marketing Team Interaction:** The marketing operations manager will work closely with the marketing team, sales teams, and other cross-functional teams to drive marketing initiatives and ensure alignment with business objectives.
• *Work Schedule:** Full-time (40 hours per week), with flexibility to accommodate project deadlines and team collaboration. The work schedule may include occasional evening or weekend work to support marketing events or campaigns.

> **📝 Enhancement Note:** The on-site work environment at Watsco, Inc. fosters collaboration and innovation, providing an ideal setting for marketing professionals to thrive. Candidates can expect to work with industry-standard tools and technologies and collaborate closely with cross-functional teams.

### 📄 Application & Portfolio Review Process

• *Interview Process:**
• **Step 1 - Phone/Screening:** A brief phone call or video conference to discuss the candidate's background, experience, and fit for the role.
• **Step 2 - On-site Interview:** An on-site interview with the Vice President of Marketing and other members of the marketing team. Candidates can expect to discuss their marketing portfolio, case studies, and approach to marketing operations.
• **Step 3 - Project Challenge:** Candidates will be presented with a marketing project challenge, requiring them to demonstrate their project management, analytical, and creative thinking skills.
• **Step 4 - Final Evaluation:** A final interview with key stakeholders to assess the candidate's cultural fit and potential impact on the marketing team.
• *Portfolio Review Tips:**
• **Tip 1 - Campaign Case Studies:** Prepare detailed case studies demonstrating successful marketing projects, with a focus on project management, cross-functional collaboration, and data-driven insights.
• **Tip 2 - Data Analysis:** Highlight your ability to analyze data, manage KPIs, and develop reporting to inform marketing strategies and measure performance.
• **Tip 3 - Technology & Integration:** Showcase your experience with emerging digital tools, automation, and integrations, and how you've implemented them to enhance marketing operations.
• **Tip 4 - Company Alignment:** Tailor your portfolio to demonstrate your understanding of Watsco, Inc.'s business, industry, and marketing objectives.
• *Challenge Preparation:**
• **Tip 1 - Project Management:** Familiarize yourself with project management methodologies and tools, such as Monday.com, to demonstrate your ability to manage marketing projects effectively.
• **Tip 2 - Data Analysis:** Brush up on your data analysis skills and prepare to discuss how you would approach analyzing market research, competitive analysis, and dealer program data.
• **Tip 3 - Cross-Functional Collaboration:** Practice communicating project elements clearly and effectively, and prepare to discuss your approach to fostering alignment between sales, marketing, and cross-brand teams.
• *ATS Keywords:**
• Marketing Operations
• Project Management
• B2B Marketing
• Branding
• Sales Enablement
• Analytics
• Digital Tools
• Automation
• Vendor Relationships
• Market Research
• Competitive Analysis
• Dealer Programs
• Microsoft Office
• Monday.com
• KPI Tracking
• ROI Reporting
• Cross-Brand Collaboration

> **📝 Enhancement Note:** The application and interview process for this role will focus on assessing the candidate's project management, analytical, and communication skills, as well as their understanding of marketing operations and Watsco, Inc.'s business objectives. Candidates should prepare a comprehensive portfolio showcasing their experience and accomplishments in marketing operations.

### 🛠 Tools & Technology Stack

• *Primary Tools:**
• **Monday.com:** A project management platform used to track marketing projects, manage resources, and collaborate with cross-functional teams.
• **Microsoft Office Suite:** Advanced proficiency in Excel, Word, and PowerPoint is required for data analysis, reporting, and presentation.
• **Marketing Automation Platforms:** Familiarity with marketing automation tools, such as HubSpot, Marketo, or Pardot, is preferred.
• *Analytics & Attribution:**
• **Google Analytics:** Experience with Google Analytics is preferred for tracking website traffic, measuring campaign performance, and analyzing customer behavior.
• **Tableau:** Familiarity with Tableau or similar data visualization tools is preferred for creating interactive dashboards and visualizing marketing data.
• *Campaign Management & Automation:**
• **CRM Systems:** Experience with CRM systems, such as Salesforce or HubSpot CRM, is preferred for managing customer relationships and aligning marketing efforts with sales strategies.
• **Marketing Automation Tools:** Familiarity with marketing automation tools, such as Marketo or Pardot, is preferred for streamlining marketing workflows and improving campaign performance.

> **📝 Enhancement Note:** Watsco, Inc. utilizes industry-standard tools and technologies to support marketing operations and drive marketing success. Candidates should be comfortable working with project management platforms, marketing automation tools, and data visualization software.

### 👥 Team Culture & Values

• *Marketing Values:**
• **Data-Driven Decision Making:** Watsco, Inc. values a data-driven approach to marketing, with a focus on customer insights and market trends.
• **Cross-Functional Collaboration:** The marketing team fosters a collaborative environment that values input and ideas from all team members, including sales, product management, and channel marketing.
• **Continuous Improvement:** Watsco, Inc. is committed to staying up-to-date with emerging technologies and best practices in marketing operations, encouraging a mindset of continuous improvement.
• **Customer Focus:** Watsco, Inc. prioritizes the needs of its customers, ensuring that marketing initiatives align with customer preferences and market demands.
• *Collaboration Style:**
• **Cross-Functional Integration:** The marketing team works closely with cross-functional teams, including sales, product management, and channel marketing, to ensure marketing initiatives align with business objectives and drive growth.
• **Feedback Exchange:** Watsco, Inc. encourages a culture of open communication and feedback, with regular team meetings and one-on-one check-ins to discuss progress, challenges, and opportunities for improvement.
• **Knowledge Sharing:** The marketing team values knowledge sharing and continuous learning, with regular training sessions, workshops, and industry events to stay up-to-date with emerging trends and best practices in marketing operations.

> **📝 Enhancement Note:** Watsco, Inc. fosters a collaborative and dynamic work environment that values data-driven decision making, cross-functional collaboration, continuous improvement, and customer focus. Candidates can expect to work closely with cross-functional teams and contribute to the company's growth and success.

### ⚡ Challenges & Growth Opportunities

• *Challenges:**
• **Industry Competition:** Watsco, Inc. operates in a competitive industry, requiring a strong focus on market research, competitive analysis, and data-driven decision making.
• **Cross-Functional Collaboration:** The marketing operations manager will need to work closely with cross-functional teams, including sales, product management, and channel marketing, to ensure marketing initiatives align with business objectives and drive growth.
• **Emerging Technologies:** The marketing landscape is evolving rapidly, with new tools, platforms, and best practices emerging constantly. The marketing operations manager will need to stay up-to-date with these changes and adapt marketing strategies accordingly.
• *Learning & Development Opportunities:**
• **Marketing Skill Development:** This role offers opportunities to develop skills in project management, data analysis, and emerging marketing technologies. Candidates can also expand their knowledge of the HVAC industry and dealer networks.
• **Industry Conference Participation:** Watsco, Inc. encourages marketing team members to attend industry conferences and events to stay up-to-date with emerging trends and best practices in marketing operations.
• **Marketing Mentorship:** The marketing team at Watsco, Inc. values knowledge sharing and continuous learning, with opportunities for mentorship and guidance from experienced marketing professionals.

> **📝 Enhancement Note:** This role presents significant challenges and growth opportunities for marketing professionals with a strong background in B2B marketing and project management. Candidates can expect to make a substantial impact on marketing initiatives and drive career progression within the company.

### 💡 Interview Preparation

• *Strategy Questions:**
• **Marketing Strategy:** Prepare to discuss your approach to marketing operations, with a focus on project management, data-driven insights, and cross-functional collaboration. Provide examples of successful marketing projects you've managed and the strategies you employed to drive results.
• **Cross-Functional Collaboration:** Prepare to discuss your experience working with cross-functional teams, including sales, product management, and channel marketing. Provide examples of how you've fostered alignment and driven marketing initiatives that support business objectives.
• **Problem-Solving:** Prepare to discuss your approach to problem-solving in marketing operations, with a focus on data analysis, market research, and competitive analysis. Provide examples of how you've identified and addressed marketing challenges to drive growth and improve performance.
• *Company & Culture Questions:**
• **Marketing Culture:** Prepare to discuss your understanding of Watsco, Inc.'s marketing culture, with a focus on data-driven decision making, cross-functional collaboration, continuous improvement, and customer focus. Provide examples of how you've contributed to a positive and productive marketing team environment in previous roles.
• **Team Dynamics:** Prepare to discuss your experience working with marketing teams, with a focus on communication, collaboration, and stakeholder management. Provide examples of how you've contributed to a positive and productive team environment in previous roles.
• **Marketing Impact:** Prepare to discuss your approach to measuring marketing performance and demonstrating the impact of marketing initiatives on business growth. Provide examples of how you've tracked and reported on KPIs, ROI, and other marketing metrics to inform marketing strategies and drive results.
• *Portfolio Presentation Strategy:**
• **Campaign Case Studies:** Prepare detailed case studies demonstrating successful marketing projects, with a focus on project management, cross-functional collaboration, and data-driven insights. Tailor your case studies to showcase your understanding of Watsco, Inc.'s business, industry, and marketing objectives.
• **Data Analysis:** Highlight your ability to analyze data, manage KPIs, and develop reporting to inform marketing strategies and measure performance. Prepare visualizations and dashboards to communicate your findings effectively.
• **Interactive Demonstration:** Prepare an interactive demonstration of your approach to marketing operations, with a focus on project management, cross-functional collaboration, and data-driven insights. Tailor your demonstration to showcase your understanding of Watsco, Inc.'s business, industry, and marketing objectives.

> **📝 Enhancement Note:** The interview process for this role will focus on assessing the candidate's project management, analytical, and communication skills, as well as their understanding of marketing operations and Watsco, Inc.'s business objectives. Candidates should prepare a comprehensive portfolio showcasing their experience and accomplishments in marketing operations and be ready to discuss their approach to marketing strategy, cross-functional collaboration, and problem-solving.

### 📌 Application Steps

To apply for this marketing position

• **Step 1 - Customize Your Portfolio:** Tailor your marketing portfolio to demonstrate your understanding of Watsco, Inc.'s business, industry, and marketing objectives. Highlight your experience with project management, data analysis, and cross-functional collaboration to showcase your fit for the role.
• **Step 2 - Optimize Your Resume:** Optimize your resume for marketing operations roles by including relevant keywords, such as project management, data analysis, and cross-functional collaboration. Highlight your experience with marketing automation tools, CRM systems, and project management platforms to demonstrate your technical proficiency.
• **Step 3 - Prepare for Marketing Interviews:** Familiarize yourself with Watsco, Inc.'s business, industry, and marketing objectives, and prepare to discuss your approach to marketing operations, cross-functional collaboration, and problem-solving. Practice presenting your portfolio and be ready to discuss your case studies, data analysis, and interactive demonstration.
• **Step 4 - Research Watsco, Inc.:** Conduct thorough research on Watsco, Inc., including its business model, industry trends, and marketing strategies. Prepare questions to ask during the interview process to demonstrate your interest in the company and its marketing initiatives.

> **⚠️ Important Notice:** This enhanced job description includes AI-generated insights and marketing industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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