Amazon Advertising Specialist

We are looking for an experienced Amazon Advertising Specialist to execute our end-to-end PPC strategy across the US and Canada marketplaces. You will be responsible for optimizing Sponsored Products campaigns with a monthly spend of $200k+, primarily in the Beauty category.

This role requires someone who can analyze data deeply, make strategic decisions, and manage advertising through both Seller Central and advanced third-party tools such as Perpetua, Scale Insights, Helium10, and Keepa.

Key Responsibilities

1. PPC Strategy & Execution

Build, optimize, and scale Sponsored Products, Brands, and Display campaigns.

Continuously improve ACOS, ROAS, TACOS, Organic Ranking, and Ad Sales %.

Create strategies for new product launches, ranking pushes, and seasonality.

2. Platform & Tool Management

Operate and optimize workflows within Seller Central.

Manage Perpetua PPC automation — campaigns, smart bids, goals, and funnels.

Maintain hygiene in the applied campaign structures in the account.

Smartly reallocate advertising budgets according to seasonal and inventory based needs

Use Helium10 & Keepa for keyword research, competition analysis, and budgeting decisions.

3. Performance Analysis

Conduct account-wide weekly deep dives

Search term mining

Negative keyword strategy

Budget reallocation

Goal class / segment performance breakdown

Identify wasted spend and poor-performing keywords.

Build data-backed recommendations.

Collaborate with inventory & brand teams for promo strategies.

4. Reporting & KPIs

Provide weekly & monthly performance reports

Required Experience & Skills

Minimum 2 years managing Amazon PPC (SP/SB/SD) — Beauty category preferred.

Proven success managing $100k+ monthly PPC budgets.

Experience with Perpetua is a major advantage.

Technical Skills

Strong command of Seller Central advertising console.

Strong analytical skills — must be data-driven.

Strong understanding of CVR, CTR, organic rank, TACOS strategy, and aggressive/defensive targeting.

Soft Skills

Mature, responsible, and proactive.

Strong communication and ability to work autonomously.

Ability to troubleshoot complex advertising issues quickly.

Excellent time management and structured workflow.

Applicants will be asked to complete a task to showcase skillset