Senior Specialist, Content Marketing and Partnerships

Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How You’ll Make An Impact

SiriusXM is seeking a Senior Specialist to support content marketing and partnerships efforts for our Talk and Podcast partners. This person will support the Growth team in the strategic development and tactical execution of marketing plans to drive audience growth. This role will report into Manager, Content Marketing and Partnerships, and will be based in NY or LA.

What You’ll Do

• Support Partner campaigns from planning and strategy phases through implementation and execution. Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital. Ensure seamless communication and coordination to optimize the effectiveness of partner programs, including Partner and Host approvals of marketing materials.
• Work with the partner’s teams to understand their current visual identity and communicate this to internal creative teams, preserving the authenticity of the partner and tone of the partner’s content. Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives. Facilitate a high volume of creative assets from conception to distribution. Act as the quality control for each partner by coordinating approvals of marketing materials.
• Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner relations for SiriusXM. Develop strategies for specialty programming, events, interviews, performances, and partner-hosted shows.
• Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, TikTok, X, Facebook, and YouTube.
• Create, distribute and monitor the performance of SiriusXM links for partners and their guests shared through their networks off platform to drive awareness and traffic back into the SiriusXM app or trial offer.
• Content aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns.
• Support and assist with aggregating marketing plans for ongoing Partner marketing support, new launches, and events.
• Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis.
• Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings.
• Support efforts to build paid media plans designed to drive audience growth and engagement for priority podcasts and partners.
• Support the day-to-day management of paid campaigns — from targeting and creative strategy to pacing, optimization, and performance tracking.
• Help to develop creative briefs and collaborate on assets that work natively on YouTube — including video ads, static image overlays, copy, and CTA strategy.
• Use performance data to help build audience profiles and identify new growth opportunities — including audience crossovers and channels that over-index for new podcast listeners.
• Deliver clear, actionable campaign recaps to stakeholders, highlighting what worked, what didn’t, and how to improve going forward.

What You’ll Need

• Bachelor Degree required.
• 3 years of hands-on experience in marketing to a consumer audience across digital channels. Entertainment or media experience preferred. Love of podcasts and knowledge of the industry at large is an extra bonus.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $74,894 - $92,300/year and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2025-11-95