Director, Content Marketing

About the Role

This person will develop programs that elevate awareness, fuel demand, and bring our brand voice to life across every channel, from thought leadership and SEO-driven content to integrated campaigns and social storytelling.

• Build & Own the Strategy: Define and execute Saviynt's content marketing function, setting strategy, processes, and priorities from scratch.
• Be the Storyteller: Partner with Product Marketing to translate technical expertise into compelling narratives, thought leadership, and campaign content that resonates with our audience.
• Fuel Demand: Collaborate with Integrated and Digital Marketing to create high-impact, optimized content journeysfrom ungated thought leadership to gated lead-gen assetsthat drive engagement and support global SEO/GEO strategies.
• Lead with Data: Bring a data-driven mindset to define KPIs, measure impact, and continuously optimize content performance based on intent signals.
• Grow the Team: Develop and manage a high-performing team of writers and content creators, while also writing and creating content yourself.