Trade Marketing Manager

The Trade Marketing Manager is responsible for supporting the Sales and Trade teams by enabling sales execution and leveraging data to drive in-market implementation of 4Ps initiatives. Key areas of responsibility include; guiding the Trade and Sales Directors on identifying 4Ps gaps, ensuring Retail Sales Teams are following through on closing the gaps, and mining insights for continuous improvement in our go-to-market strategies. The position is focused on driving in-market activity that leads to improved sales and share.

Your responsibilities

• Own the 4P strategy across multiple brands & assist in developing category/brand trade decks, focusing on using facts and data to create a winning growth stories for both Essential Home and their customers.
• Supports the Trade Marketing Team with in-depth data analysis of strengths and weaknesses of current market strategies and 4P tactics. Uncovers new brand and category building opportunities via the analysis
• Understands and applies Customer, Consumer, and Industry insights using multiple data sources: Nielsen, Customer POS, market research data, custom studies.
• Provides brand and category insights to support annual sales planning process, shapes 4P recommendations for Key Customers’ plans
• Understands national strategic framework and 4P pillars to drill down to the Customer level and understand how these strategies are working in-market. This includes using data and working closely with key account manager to make recommendations on opportunities for customizing national strategies for Key Customers.
• Works cross-functionally internally within the sales & operations planning to ensure alignment on delivering the 4Ps seamlessly
• Provides analysis of competitive promotion plans/activity and recommends defensive promotional strategies.
• Experience working with P&L’s is preferred
• Strong Excel & PowerPoint skills (formulas, pivot tables, chart creation)
• Measures performance and impact of initiatives.
• Communicates results clearly and effectively across the business using storytelling

The experience we're looking for

• University degree
• 4+ Years Sales, Brand marketing, or other Business Operations preferred
• Knowledge of consumer-packaged goods or retail industry an asset
• Ability to demonstrate strong analytical skills and using data to build a sell story
• Ability to independently conduct in-depth data analysis, develop own hypotheses, and then convert the data into insights to present strong, persuasive selling stories.
• Knowledge/ understanding of Syndicated Data (eg Nielsen) preferred
• Computer proficient (Microsoft Office, Nielsen/IRI)
• Curious, inquisitive, and open-minded with a drive to uncover deep insights.
• Independent sense of urgency; self-driven, and always willing to learn
• Good interpersonal and time management skills
• Enjoys working in a dynamic, fast-paced environment

#LI-Hybrid

The skills for success

Trade Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial acumen, Strategy Execution, Operational Excellence

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.