Sr. Marketing Analyst, B2B

We are seeking a highly skilled Sr. Marketing Analyst to join our team at Power Digital. As a people-first firm, we value diversity in backgrounds and experiences.

Our vision is to be recognized as the most valued and respected private growth marketing firm in the world with a scalable brand, culture, and services.

The successful candidate will be responsible for auditing current and prospective clients' marketing programs and crafting integrated marketing plans across our full suite of channels.

Key responsibilities include planning budget allocation by channel, medium, environment, objective, and stage in the funnel, coordinating with channel specialists, and researching and analyzing client data.

• Main Responsibilities:
• Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
• Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
• Research and analysis: learning about the prospective client, their industry, vertical, similar clients, and competitors, ideal customer profile, sentiment, etc.
• Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.