Digital Specialist - Paid Search

About Paw Prosper

At Paw Prosper, we help pets live healthier, happier lives through all stages of their journey—whether they’re recovering from injury, managing chronic pain, or staying active in their senior years. Our family of pet-wellness brands delivers best-in-class, vet-recommended solutions in mobility, rehabilitation, and pain management. We are a fast-growing, mission-driven company committed to creating meaningful impact for pets and pet parents.

Role Overview

We are seeking a highly skilled and results-oriented Digital Specialist focused on Paid Search. You will own the strategy, execution, optimization, and reporting for our Google Ads and other search-based advertising platforms (e.g., Bing/Microsoft Ads). This role is ideal for someone who is deeply analytical, performance-driven, and excited to build and scale paid search channels that directly impact revenue growth.

While this is a remote role, we prefer candidates who are open to occasional hybrid collaboration within the GTA.

Key Responsibilities

🔍 Paid Search Strategy & Execution

• Own end-to-end management of Paid Search campaigns across Google Ads and other search platforms (e.g., Microsoft/Bing Ads).
• Develop and implement search strategies aligned with revenue, ROAS, and new customer acquisition goals.
• Conduct comprehensive keyword research, competitor analysis, and search-intent mapping to inform campaign structure.
• Write, test, and iterate high-performing ad copy and extensions.

🛠 Campaign Setup & Account Architecture

• Set up new ad accounts from scratch, including campaign architecture, conversion tracking, audience setup, and feed/asset configuration.
• Build scalable, clean campaign structures designed for efficient optimization and accurate measurement.
• Maintain consistent naming conventions, tagging, and performance hierarchies across accounts.

📈 Optimization & Performance Management

• Execute ongoing optimizations: bid strategy adjustments, negative keyword refinement, budget pacing, audience layering, ad copy testing, and landing page alignment.
• Monitor performance daily and adjust tactics to improve CPA, ROAS, conversion volume, and overall efficiency.
• Run A/B tests across ad copy, landing pages, and campaign structures.

📊 Analytics, Tracking & Reporting

• Ensure accurate conversion tracking through Google Tag Manager, GA4, and platform-specific tracking tools.
• Build weekly and monthly performance reports that highlight insights, trends, and actionable recommendations.
• Identify growth opportunities, scaling tactics, and inefficiencies across campaigns.

🤝 Collaboration

• Work with creative and marketing teams to ensure landing pages and site experience support Paid Search objectives.
• Provide search insights that guide broader marketing strategy, promotional planning, and business forecasting.

Qualifications

Required

• 2–4+ years of hands-on experience managing Paid Search campaigns, with deep expertise in Google Ads. E-commerce experience is a must have.
• Experience with other search platforms (e.g., Microsoft/Bing Ads) is a strong asset.
• Experience managing multiple ad accounts simultaneously, including media planning and performance oversight across accounts.
• Strong understanding of SEM fundamentals: bidding strategies, keyword segmentation, quality score optimization, dynamic ads, and search audience strategies.
• Experience with Google Analytics (GA4), Google Tag Manager (GTM), conversion tracking, and attribution.
• Demonstrated analytical mindset with hands-on experience conducting A/B testing to inform data-driven optimization decisions.
• Excellent communication and project-management skills.
• Comfortable working independently in a remote environment.

Preferred

• Experience setting up Paid Search accounts from zero, including account-level configuration, tracking, and structural design.
• Experience in e-commerce, DTC, or pet-related industries.
• Familiarity with Looker Studio dashboards or similar BI tools.

Why Join Paw Prosper?

• Remote-friendly role with preference for hybrid flexibility.
• Mission-driven team focused on helping pets live healthier lives.
• Collaborative, innovative, and supportive work culture.
• Competitive salary and benefits.

High Visibility & Ownership: Work directly with the Head of Growth to impact strategic decisions and campaign outcomes.

Autonomy with Support: You’ll be trusted to own your performance, but not left without guidance or resources.

Real-World Impact: Your campaigns will directly influence how thousands of pets receive the care and support they need.

Opportunity to Grow: As we scale, you’ll have opportunities to expand into new platforms, tools, and team leadership.