Digital Marketing Manager at Carrollton, TX

Murata America seeks a Digital Marketing Manager to develop and execute digital marketing strategies that elevate its innovative products and applications. This role involves managing programs across various digital channels, creating consistent customer-focused value propositions, and analyzing data to drive meaningful actions.

• The ideal candidate should have a Bachelor's Degree in Marketing, Digital Marketing, Business, MIS, or Communications and 5+ years of experience in digital marketing, communications, marcom, and marketing.
• Strong collaboration skills, excellent written and verbal communication skills, and ability to articulate technical concepts to non-technical audiences are essential.

Key Responsibilities

• Develop and execute digital marketing plans that promote key products, applications, technologies, and technical content.
• Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, paid search, lead generation/management, personalization, in-person and virtual events, etc.
• Create consistent, customer-focused value propositions and identify messaging development with key stakeholders.
• Analyze data to provide analysis and reporting to assess digital marketing performance and customer behavior.