Performance Marketing Manager

Job Description

The Performance Marketing Manager will own the strategy, execution, and optimization of paid media for our DTC business, driving profitable customer acquisition and lifetime value.

• Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals.
• Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos.
• Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A/B, incrementality) and scale winners.
• Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR/CVR and CPA.
• Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene).
• Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available) and maintain clean tracking via GTM/pixels/conversions APIs.
• Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders.
• Partner with Lifecycle/CRO to align paid acquisition with onsite conversion, retention, and LTV growth.
• Monitor competition, auctions, and platform changes; proactively identify new channels/betas to test.
• Manage agencies or freelancers as needed; enforce best practices and performance SLAs.