Krunchbox is hiring: Growth Marketing Manager in Austin

Growth Marketing Manager — Krunchbox (Texas-Based - Dallas / Austin Preferred) Retail SaaS Analytics | North America Focus | Full-Time About Krunchbox Krunchbox is a retail analytics SaaS platform that helps vendors increase sell-through, prevent stockouts, and deliver smarter insights to the world's largest retailers. In 2026, we are launching Krunchbox Reimagined and ClimateDemand, two AI-powered products designed to transform how vendors use POS data to drive revenue. Role Overview The Growth Marketing Manager will own the full-funnel growth engine across paid, organic, outbound support, and content-driven demand generation. You will work closely with Sales, Product and Leadership to build predictable pipeline and scale Krunchbox across North America and Australia. This is a hands-on role for a marketer with experience in SaaS growth, retail tech, analytics, or data-driven B2B products with proven impact scaling pipeline for fast-growing companies. What You'll Own Pipeline & Demand Generation • Build and execute multi-channel campaigns across paid digital, LinkedIn, email, events, and category-specific triggers. • Develop and optimize ICP-led outbound sequences with SDRs. • Create high-intent campaigns targeting Mid-Market vendors, forecasting-led buyers, and CPG teams. • Stand up launch campaigns for Reimagined and ClimateDemand (April 2026). Content & Product Marketing • Produce high-converting content: case studies, playbooks, one-pagers, landing pages, and email flows. • Translate product updates into compelling value propositions and buyer narratives. • Support Sales with competitive positioning (Alloy, Crisp, SPS). • Build retailer-specific messaging for Lowe's, Home Depot, Walmart, Target, etc. Brand & Positioning • Strengthen Krunchbox's presence in the U.S. retail vendor ecosystem. • Own our digital footprint — website, SEO, social presence, and conversion paths. • Establish Krunchbox as the leader in prescriptive retail insights and climate-driven forecasting. Analytics & Optimization • Build dashboards to track funnel performance, CAC, CPL, and conversion efficiency. • Run experiments to validate messaging, channels, and offers. • Implement attribution and performance tracking across campaigns and channels. Events & Ecosystem Plays • Manage presence at retail/CPG conferences. • Execute micro-events, roundtables, and category-specific virtual sessions. • Support referral and partner-driven growth motions. Performance Marketing • Run Google Ads (Search + Display), LinkedIn Ads, retargeting campaigns. • Execute A/B testing across ads, landing pages, and messaging. • Optimize paid spend toward pipeline and CAC targets. SEO & Content Strategy • Conduct keyword research, on-page optimization, and content planning. • Build backlink strategies and authority-building content programs. Analytics & Experimentation • Use GA4, Hotjar, Mixpanel, Looker Studio, or similar tools to design and measure experiments. • Translate performance insights into tactical improvements. Conversion Rate Optimization (CRO)• Conduct landing page experiments and funnel improvements. • Run copy testing to improve conversion rates across acquisition paths. What Success Looks Like • Predictable, high-quality pipeline aligned to 2026 GTM. • Rising inbound velocity and growing top-of-funnel performance. • Strong product launch execution for Reimagined and ClimateDemand. • Differentiated messaging against competitors (Alloy, Crisp, SPS). • Sales team equipped with strong collateral and competitive insights. Ideal Experience • 3–7+ years in SaaS growth marketing, ideally in analytics, retail tech, or data-driven B2B. • Experience marketing to Sales, Operations, CPG, or Supply Chain personas. • Proven track record of pipeline creation and campaign performance. • Strong analytical mindset and comfort working with data. • High-velocity operator comfortable in a scaling, founder-led environment. • Based in Texas (Dallas / Austin preferred). Why Join Krunchbox • Major ownership in shaping our North American growth engine. • Unique AI-powered products launching in 2026. • Fast-moving, high-impact environment with global reach. • Competitive compensatio, 15 days PTO, & Health Insurance