VP of Marketing & Technology

Vice President of Marketing & Digital

Company: Fastline Marketing Group

Buckner, KY | Full-Time

Hybrid / On-site preferred

About Fastline Marketing Group

Fastline Marketing Group is a leading marketing and digital platform serving the agricultural equipment industry. We connect equipment sellers, manufacturers, and service providers with highly engaged buyers through digital listings, marketing solutions, and online auctions.

As Fastline continues to modernize its platforms, expand into new verticals, and adopt emerging technologies, we are seeking a VP of Marketing & Digital to help lead the next phase of growth.

Role Overview

The VP of Marketing & Digital is a senior leadership role responsible for driving marketing strategy, digital innovation, and platform growth across Fastline’s ecosystem. This individual will partner closely with the President and senior leadership to evolve Fastline’s products, digital experience, and go-to-market strategy.

This role oversees both the Marketing and IT functions through direct leadership of two department directors and plays a key role in aligning marketing, technology, product, and sales efforts.

Key Responsibilities

Marketing Strategy & Growth

Develop and execute an integrated marketing strategy that drives brand awareness, customer engagement, lead generation, and revenue growth.
Strengthen Fastline’s value proposition for advertisers, sellers, and buyers across digital platforms.
Lead multi-channel marketing efforts including SEO, AEO, content, email, partnerships, and paid media.
Support online auction growth through bidder acquisition and audience engagement strategies.
Expand marketing efforts beyond agriculture into additional industries and verticals.

Digital Platforms & Product Experience

Own the digital experience strategy across Fastline’s websites and platforms.
Guide enhancements to user experience, performance, scalability, and conversion.
Partner with internal teams to modernize digital products and improve customer journeys.
Help shape the future roadmap for Fastline’s large-scale listing and marketplace platforms.

Technology, Data & Innovation

Partner with IT leadership to evaluate and evolve Fastline’s technology ecosystem.
Support CRM and marketing technology strategy, including automation and analytics.
Improve data visibility and reporting to support smarter, faster decision-making.
Identify and implement emerging technologies, including AI, to improve efficiency, insights, and customer experience.
Balance internal development with off-the-shelf solutions to support scalability and speed.

Leadership & Collaboration

Directly manage the Director of Marketing and Director of IT.
Foster strong collaboration across Marketing, IT, Sales, and Product teams.
Build a culture of innovation, accountability, and continuous improvement.
Serve as a strategic partner and advisor to the President and senior leadership.

Qualifications

10+ years of experience in marketing, digital strategy, product, or related leadership roles.
Proven experience leading cross-functional teams that include marketing, digital, and technical disciplines.
Strong background in digital marketing, platforms, analytics, and customer experience.
Experience with CRM, marketing automation, and data-driven decision-making.
Demonstrated ability to modernize systems, processes, or platforms.
Familiarity with marketplace, listings-based, or auction-style platforms is a plus.
Experience working across both B2B and B2C environments.
Agriculture or industrial industry experience is helpful but not required.
Collaborative leadership style with the ability to influence at the executive level.

Why Join Fastline

Opportunity to shape the future of a well-established brand entering a new phase of innovation.
High-impact leadership role with executive visibility and influence.
Ability to work on meaningful digital platforms used by a large, engaged audience.
Supportive, collaborative leadership environment.
Competitive compensation and benefits package.

Work Style & Location

On-site leadership in Louisville is preferred.
Travel is expected for industry events, customer visits, and trade shows.

Equal Opportunity Employer

Fastline Marketing Group is an equal opportunity employer and values diversity in thought, background, and experience.