VP Consumer Marketing

Key Responsibilities

• Lead a Unified Consumer Strategy: Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors.
• Elevate HealthEquity's Brand: Drive brand awareness and trust to position HealthEquity as the leading health and wellness provider.
• Direct-to-Consumer Growth: Expand DTC initiatives targeting new segments through personalized, data-driven campaigns.