eCommerce Content Specialist

HARMAN International is a technology leader focused on innovation, inclusivity, and teamwork. The eCommerce Content Specialist will execute a comprehensive DTC eCommerce website content plan to enhance the brand’s digital presence and drive engagement and conversion across brand websites and email.

Responsibilities

• Executes the creation and uploading of impactful, consumer-relevant content that drives conversion while highlighting products, promotions, events, and partnerships
• Collaborates with key brand, creative, and DTC stakeholders to produce high-quality content to achieve growth objectives
• Coordinate content deliverables across various creative resources while upholding established site and brand style guides
• Manages the loading of content on the website and ensures it is consistent and linked
• Helps improve standards, systems, and best practices for new product listings, content creation, distribution, and maintenance
• Collaborates with appropriate stakeholders to ensure the timely and accurate rollout of website content changes and email marketing messaging
• Stays up-to-date on industry best practices and digital content trends
• Partners with internal DTC team and uses data to generate variations in content for multiple consumer segments and A/B testing
• Execute major and minor DTC content campaigns for the website and email that include promotional activity and seasonally relevant marketing messaging
• Work closely with web designers to bring content to life, coordinates content priorities
• Work closely with site merchandisers to provide category optimization recommendations and request categories be made for content specific needs
• Writes and submits briefs for internal and external partners as required
• Responsible for all QA and approval of content prior to launch
• Manage localization including translation oversight and implementation on various sites
• Works with brand marketing teams and DTC eCommerce manager to collaborate and develop and execute weekly, monthly, and yearly content calendars that align and support the overall global brand calendar
• Ability to multitask and meet deadlines while maintaining attention to detail

Skills

• 2+ years of marketing experience, preferably eCommerce / DTC
• Strong understanding of digital content management best practices
• Experience with web content management systems and/or eCommerce platforms
• Experience with web analytics tools such as Google Analytics
• Basic understanding of HTML
• Ability to organize and prioritize multiple goals and projects under tight deadlines
• Ability to plan and execute projects involving multiple cross-functional stakeholders
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, project management & planning skills
• Experience within a direct-to-consumer (DTC) business, preferably as part of branded manufacturer
• Experience in a multi-brand portfolio

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class products (JBL, HARMAN Kardon, AKG, and more)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

Company Overview

• Headquartered in Stamford, Connecticut, HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. It was founded in 1980, and is headquartered in Stamford, Connecticut, USA, with a workforce of 10001+ employees. Its website is https://www.harman.com/.

Company H1B Sponsorship

• HARMAN International has a track record of offering H1B sponsorships, with 3 in 2025, 6 in 2024, 7 in 2023, 6 in 2022, 7 in 2021, 7 in 2020. Please note that this does not guarantee sponsorship for this specific role.