Senior Manager, Social Media

About Us

Good Ranchers is a fast-growing Direct to Consumer company dedicated to connecting the American consumer to the American farmer. At the heart of our business lies a steadfast commitment to exclusively sourcing and delivering American meat and seafood directly to consumers. This is a testament to our dedication to excellence and our support for local communities. We are shaping a future of sustainable and quality-driven American agriculture.

Our marketing team drives bold, strategic, and innovative initiatives that elevate our brand and engage our audience across all channels. We stand for creativity, authenticity, and a willingness to do things differently. If you live and breathe social media and know how to turn engagement into impact, we want to hear from you.

Position Overview

We’re looking for a Senior Manager of Social Media to lead the development and execution of our social media strategy across all channels. This role blends creative storytelling with data driven decision-making, team leadership, and a deep understanding of what it takes to build a passionate, loyal community online. You’ll oversee our social media presence, manage a small but growing team, collaborate cross-functionally with content, brand, influencer, and performance marketing teams, and ensure that content delivers on brand objectives.

What You’ll Do

Strategy & Planning

• Develop and execute a comprehensive social media strategy that drives brand awareness, engagement, and conversion across social platforms.
• Align social content with broader marketing, product, and campaign goals.
• Stay ahead of social trends, platform updates, and cultural moments to keep the brand fresh and relevant.

Content & Community

• Lead the social content calendar and oversee the creation of high-performing, on-brand content that resonates with our audiences.
• Partner with creative teams, agencies, and internal stakeholders to concept, produce, and optimize content.
• Manage community engagement and social listening—ensuring the brand’s tone and personality shine through every interaction.
• Identify opportunities for UGC (user-generated content) and influencer collaborations.

Performance & Optimization

• Define KPIs, track performance, and translate insights into actionable strategies to continuously improve reach, engagement, and ROI.
• Work with analytics and performance marketing teams to test, learn, and optimize social campaigns.
• Report regularly on social performance, key learnings, and competitive insights.

Leadership & Collaboration

• Manage, mentor, and grow a team of social media professionals.
• Collaborate with Brand, Creative, Influencer, and Paid teams to ensure a cohesive brand experience across channels.
• Advocate for innovation and help define what “best-in-class” social looks like for Good Ranchers.

What You Bring

• 7+ years of experience in social media marketing, with prior people management.
• Proven success building and executing social media strategies for a consumer brand (DTC experience preferred).
• Deep understanding of platform algorithms, analytics tools, and content best practices.
• Strong creative instincts—you know how to make content feel on-brand and engaging.
• Analytical mindset and comfort in translating data into actionable insights.
• Excellent leadership, communication, and project management skills.

Why You’ll Love Working Here

• A brand with a bold personality and the freedom to express it.
• Collaborative, creative, and fast-paced culture.
• Opportunity to make a direct impact on growth and brand storytelling.
• Competitive compensation, benefits, and growth opportunities.

What We Offer

• Competitive salary and benefits package
• Creative, collaborative, and inclusive team environment
• Opportunities for professional growth and development
• A fun, fast-paced, and mission-driven culture